Digital Marketing Executive
4 months ago
The Digital Marketing Executive is responsible for planning, executing, and managing online marketing campaigns across various digital channels to drive traffic, engagement, leads, and conversions. This role requires a data-driven mindset to analyze and optimize strategies while staying up-to-date with the latest industry trends and best practices in digital marketing.
**Key Responsibilities**:
- **Campaign Management**:
- Create, curate, and manage content for the company’s digital platforms (website, social media, blogs).
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, etc.).
- Optimize paid advertising campaigns using Google Ads, Facebook Ads, and other platforms.
- **Search Engine Optimization (SEO)**:
- Execute on-page and off-page SEO strategies to increase website traffic and improve search engine rankings.
- Perform keyword research, competitive analysis, and track SEO performance.
- Collaborate with web developers and content creators to ensure SEO best practices are implemented.
- **Analytics & Reporting**:
- Analyze website traffic and digital marketing campaign performance using tools like Google Analytics, HubSpot, or other marketing automation software.
- Generate regular performance reports and actionable insights for improvement.
- Track and analyze the effectiveness of marketing efforts, adjusting strategies based on performance metrics.
- **Content Creation & Management**:
- Ensure all digital content aligns with brand guidelines and business objectives.
- Use content management systems (CMS) to update website content as needed.
- **Social Media Management**:
- Manage social media accounts, ensuring timely responses and consistent brand voice across platforms.
- Plan and execute social media campaigns to grow followers, increase engagement, and promote brand awareness.
- **Market Research & Trend Analysis**:
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Conduct competitive analysis and market research to inform strategies and identify growth opportunities.
**Qualifications**:
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- 2-3 years of experience in digital marketing or related roles.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Google Analytics).
- Knowledge of social media marketing strategies and best practices.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
- Analytical mindset and data-driven approach to decision-making.
- Excellent communication, project management, and organizational skills.
**Skills**:
- Strong copywriting and content creation abilities.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Creative thinking with a problem-solving approach.
- Experience with web analytics, Google Tag Manager, and A/B testing is an advantage.
Pay: AED2,500.00 per month
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