Pr Marketing Manager
4 months ago
Assist in the planning and execution of marketing campaigns,
Ensuring alignment with the brand s luxury image.
Assist in offline events such as pop up events and other marketing and PR initiatives
Handle other ad-hoc projects whenever necessary
Manage social media accounts, creating engaging content that reflects the brand's voice and appeals to the luxury audience.
Track and analyze performance of marketing campaigns using tools such as Google Analytics and social media insights.
Support event planning and execution for fashion shows, product launches, and VIP customer events.
Maintain relationships with media and press, ensuring the brand gets maximum exposure in the luxury fashion space.
Coordinate photo shoots and oversee the production of marketing materials, including print, digital, and in-store.
Monitor competitor activities and market trends in the luxury fashion industry to identify growth opportunities.
Support the e-commerce team in implementing online marketing strategies, including SEO and PPC campaigns.
Handle marketing-related administrative tasks, including budget management, scheduling, and supplier coordination.
Proficiency in using marketing software such as Adobe Creative Suite, Canva, and CRM systems.
Knowledge of luxury fashion trends and customer behavior.
**Skills**:
- Prior experience with e-commerce, retail operations and/or logistics a plus
- Experience in the Fashion Industry ( Abaya designs)
- Have the ability to work independently and be self-motivated while still working within a team environment
- Strong attention to detail, hands-on with organisation skills
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