Social Media and Influencer Marketing Manager

2 months ago


Dubai, United Arab Emirates Right Calibre Full time

Responsibilities
Envision and implement brand-specific owned & paid social media strategies to grow followers and engagement across social channels, specifically TikTok and Instagram
Develop social calendars that drive impact for both core and new product launches that deliver big, engaging ideas, brand aesthetic, reach and buzz both on our platforms, founder platforms and beyond and beyond
Build engagement strategies for accelerated growth aligned with brand vision, business goals and rising cultural trends and topics
Conceptualize and lead the creation of compelling content for organic & paid social media channels: Instagram feed, stories, reels & TikTok in app and via video editing apps; continuously look for ways to stand out on social media and jump on new trends
Develop owned & paid social media campaigns and ongoing cadence informed by brand strategy, pillars and Brand calendar
Oversee and issue monthly reports, tracking against KPIs and sharing learnings and optimizations across the business
Guide community management best practices and ensure timely responses across social channels, specifically TikTok and Instagram
Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement
Work closely with Founders to align their vision with brand vision and ensure seamless approval process
Stay current with social media best practices and new digital technologies
Create a brand specific influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on social media channels
Constantly monitor, plan and execute to unlock earned support to drive virality in social
Partner with PR on successful execution of in-person brand events with our team and Founder
Bring and develop a solid network of influencer talent, agents, and other gatekeepers; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships

**Qualifications**:
Bachelors degree in Marketing or related field

4+ years of experience in social media, social content creation, influencer marketing

Must be self-motivated and thrive in a fast-paced environment

Embody a viral mindset and be always on the pulse of trending platforms, content, influencers, technology

Proven history developing and managing strategies and campaigns to grow brand social media audiences and engagement

Proven history developing and managing influencer marketing strategies and campaigns to grow brand community and engagement

Think big, strategically and scrappy

Experience managing brand social media accounts across Instagram, TikTok, Facebook, Pinterest, YouTube, etc

Experience using social media analytics tools

Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of a brand across various types of content

Excellent communication and presentation skills

Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

Attention to detail

Passionate about all things social

May require 20% travel to KSA/Kuwait/Qatar/Bahrain/Oman.



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