Copywriter

1 month ago

UAE, United Arab Emirates Ancient Gaming Full time

**Allow us to introduce ourselves**

Ancient Gaming, an innovative software creator for the future of iGaming, bucks the trend that has lacked innovation for two decades. **We're not trend followers; we're trendsetters. **As iGaming pioneers, we challenge the status quo, crafting not just appealing software but a whole new experience for the innovative, high-spending generation seeking to reinvent gaming interactions. Founded in 2018 in Malta, we've become a global presence with **100+ dedicated team members **spanning across our brands and **30+ countries**. And yes, we're proudly remote-first

**Your mission as our Copywriter**

You will craft compelling, conversion-driven copy across multiple channels that engages our gaming and shopping communities, drives user acquisition, and strengthens our brand voice in the iGaming and e-commerce spaces. You will create impactful short-form content that resonates with our target audience while maintaining consistent messaging across all platforms and marketing initiatives.

**You will be working on**:

- CSGORoll — the world’s #1 skin gaming site. A community social gaming platform specifically designed for CS2 players, featuring unique in-house custom-built games, such as Roulette, Crash, Unboxing, and PVP.
- HypeDrop — a leading gamified shopping platform, where over 500,000 users experience the excitement of real-time mystery box openings, box battles, and customizable deals. Since 2018, HypeDrop has sold over 150 million boxes, revolutionizing the way people shop and win.

**What you’ll be doing**:

- Develop and optimise PPC ad copy across multiple platforms (Google Ads, Meta, etc.) to drive user acquisition and engagement.
- Write powerful video scripts for advertising campaigns that follow PPC best practices and drive conversions.
- Work with CRM tools to segment audiences and create personalised messaging that resonates with different user groups.
- Collaborate with the marketing team to ensure consistency in messaging across all channels and campaigns.
- Write clear, engaging product descriptions and promotional content for new features, games, and mystery boxes.
- Develop A/B testing strategies for copy across different channels to optimise performance and conversion rates.
- Create compelling landing page copy that drives conversions and supports various marketing campaigns.
- Work closely with designers to ensure copy and visuals work together seamlessly across all materials.
- Maintain brand voice guidelines and ensure consistency across all written communications.
- Monitor and analyse copy performance metrics, making data-driven recommendations for optimization.
- Stay up-to-date with industry trends to inform content strategy and messaging.
- Collaborate with the social media team to ensure alignment in messaging and tone across all platforms.
- Partner with the product team to create clear, engaging in-app copy and user communications

**Requirements**:
**You will thrive in this role if you have**:

- Minimum of 2 years of copywriting experience, with demonstrable experience in iGaming and/or e-commerce industries.
- Proven track record of creating successful short-form content that drives engagement and conversions.
- Hands-on experience with PPC platforms (Google Ads, Meta Ads) and demonstrated ability to write high-performing ad copy.
- Proficiency with CRM tools and understanding of audience segmentation.
- Experience with A/B testing and data-driven copy optimization.
- Outstanding written communication skills with impeccable grammar and attention to detail.
- Ability to adapt writing style and tone for different audiences and platforms while maintaining brand consistency.
- Strong analytical skills with the ability to interpret data and adjust copy strategy accordingly.
- Excellent project management skills with the ability to handle multiple deadlines and priorities.
- Creative problem-solving abilities and a growth mindset.

**It will be good if you have**:

- A passion for gaming culture and understanding of the iGaming and/or e-commerce landscapes.

**What’s in it for you?**
- ** Flexibility Policy** - It's about giving you the freedom to structure your workday in a way that best suits your lifestyle and responsibilities outside of work
- ** Work-from-anywhere Policy** - you have the chance to work from anywhere in the world, we are a remote-first company and we are proud of it
- Every year for our **team-building **we choose a location and go there to celebrate our achievements together
- A** dedicated budget** to purchase all the equipment you need to set up your home office
- ** L&D budget** for you to develop your skills
- ** Spill Mental Health Service **- full access to online confidential counselling with professional therapists for any employees who need it
- Innovative, fun, flat structured **rapidly growing** company with endless opportunities to grow

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