Public Relations
5 months ago
**Job brief**
We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
**Responsibilities**
- Identify and engage with stars and celebrities whose personal brand resonates with Cosmetics Retail
- Develop and implement strategic collaboration plans to utilize their influence across various platforms, working closely with the marketing team to ensure alignment and maximize promotional impact
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
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