Digital Marketing Consultant

2 weeks ago

Dubai, United Arab Emirates Biz Easy DMCC Full time

**Location**: Dubai, UAE

**Reporting to**: Marketing Manager

**Department**: Consulting & Marketing

**Job Overview**:
The **Digital Marketing Consultant** plays a pivotal role in advising **Biz Easy and its clients** on **high-impact digital marketing strategies** that contribute to business growth. This role involves **sales-oriented digital consulting**, strategic **Google Ads management**, **website optimization**, and **client relationship management** to drive revenue.

**Responsibilities and Duties**:
**Strategic Digital Marketing & Website Optimization***:

- Develop customized sales-focused digital marketing strategies for Biz Easy and clients.
- Oversee website performance, ensuring high-speed optimization, user engagement, and lead conversion.
- Guide businesses on website improvement strategies to enhance customer acquisition.

**Sales & Business Development Through Digital Marketing***:

- Identify and generate new business opportunities through digital marketing initiatives.
- Engage with potential clients, pitch digital marketing solutions, and close sales.
- Develop sales-driven lead generation and digital marketing strategies to help clients grow their revenue.
- Work with the business development team to align marketing strategies with revenue targets.

**Google Ads & Performance Marketing***:

- Lead budgets of Google Ads campaigns to increase traffic and conversions.
- Continuously optimize PPC strategies for higher sales and ROI.

**Client Relationship Management & Consulting***:

- Act as a primary consultant for clients, offering tailored digital marketing solutions.
- Maintain strong communication and engagement with clients to understand their sales goals.
- Provide consultation on digital marketing investments that maximize sales and brand growth.

**Content Strategy & Blogs***:

- Guide clients on high-quality content marketing strategies that drive traffic and leads.
- Develop blog content plans and SEO-driven article topics that align with sales objectives
- Develop and maintain a detailed content calendar.

**Brand Building***:

- Strengthen the company’s digital presence and reputation through innovative marketing initiatives.
- Ensure consistent brand messaging across all platforms

**Collaboration and Coordination***:

- Work closely with sales and business development teams to align marketing efforts with organizational goals.
- Collaborate with IT teams on technical projects and website enhancements.
- Manage relationships with external agencies, freelancers, and the internal graphic designer.

**Analytics & Performance Insights**
- Evaluate marketing performance metrics, focusing on sales growth and digital ROI.
- Provide actionable insights to optimize sales and marketing efforts.

**Training & Digital Marketing Workshops***:

- Conduct workshops on sales-driven digital marketing strategies for clients and internal teams.
- Provide in-depth training on Google Ads, lead generation, and sales conversion optimization.

**Social Media Management***:

- Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) to engage audiences and promote services.
- Plan and execute paid social media advertising campaigns.

**Ad-hoc Task Management***:

- Take on additional consulting and revenue-focused projects as required by management.

**Requirements**:
**Qualifications & Skills**:

- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of experience in digital marketing strategy, sales, and consulting.
- Proven expertise in Google Ads, website performance optimization, and sales-focused marketing.
- Strong sales communication and business development skills.
- Proven expertise in SEO, PPC, and social media marketing
- Proficiency in CRM platforms, marketing automation tools, and data analytics.
- Ability to convert marketing insights into revenue-generating strategies.
- Effective communication and collaboration abilities.
- Work management skills to prioritize tasks and meet deadlines.
- Strong logical thinking and problem-solving skills.

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