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Asst. Marketing Manager

1 month ago

Dubai, United Arab Emirates Innovent Technologies Full time

As an Asst, Marketing Manager, you will lead all marketing efforts, with a strong focus on B2B marketing within the technology and software sectors. You will be responsible for market research, event planning, digital marketing, brand management, and building strategic relationships. Your role will involve developing and executing 360 marketing campaigns that drive engagement, awareness, and growth across all channels, specifically for business-to-business clients and software houses.

**Responsibilities**:

- Develop and implement marketing strategies tailored to B2B markets, especially within the technology and software sectors.
- Conduct in-depth market research to identify new business opportunities and optimize existing campaigns.
- Lead brand management, digital marketing, and event planning efforts to drive awareness and engagement with B2B clients.
- Build and maintain strategic relationships with key stakeholders, including partners within software houses.
- Collaborate closely with sales and product teams to align marketing strategies with business goals and client needs.
- Manage KPI tracking to measure and report on the success of marketing initiatives.
- Lead and mentor a marketing team, fostering a culture of innovation and performance.
- Oversee the deployment of marketing tools such as Facebook Ads, Adobe Analytics, Google Ads, and Google Analytics to enhance campaign effectiveness.
- Adapt to changes, handle multiple projects simultaneously, and ensure timely execution of all marketing activities.

**Requirements**:

- Bachelor's degree from a reputable institute, ideally in Marketing, Business, or a related field.
- Proven experience in B2B marketing, particularly within technology and software house environments.
- Strong leadership and interpersonal skills, with a proven ability to build and maintain relationships in a B2B context.
- Hands-on experience in market research, digital marketing, and 360 marketing campaigns.
- Highly organized, detail-oriented, and commercially minded, with a strategic approach to problem-solving.
- Self-starter with a growth-hacker mindset, entrepreneurial spirit, and can-do attitude.
- Proficiency with marketing platforms such as Facebook Advertising, Adobe Analytics, Google Ads, and Google Analytics.
- Relevant marketing certifications are a plus.

**Preferred Skills**:

- Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
- Exceptional problem-solving skills and a proactive approach to driving growth and innovation.
- Experience in managing B2B marketing strategies specifically for technology companies and software houses.

Application Deadline: 13/10/2024