Digital Marketing
5 days ago
**Position Overview**:
As a Google Ads Specialist, you will manage and optimize our online advertising campaigns, ensuring high ROI and alignment with the company’s growth goals. You will play a pivotal role in driving traffic, increasing brand visibility, and generating leads through strategic ad campaigns.
**Key Responsibilities**:
- Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, and YouTube).
- Conduct keyword research and develop effective ad copy to drive high-performing campaigns.
- Monitor campaign performance metrics and provide actionable insights to improve results.
- Analyze and report on campaign performance, identifying trends and opportunities for growth.
- Develop strategies to target specific audience segments and industries relevant to freight forwarding.
- Stay updated on Google Ads platform updates, trends, and best practices.
- Collaborate with the marketing team to align campaigns with broader business objectives.
- Manage budgets effectively to maximize ROI and meet performance goals.
**Requirements**:
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven experience (2+ years) in managing Google Ads campaigns, preferably in the logistics or B2B sector.
- Google Ads Certification is a plus.
- Strong analytical skills and proficiency in Google Analytics, SEMrush, or similar tools.
- Excellent communication and creative thinking abilities.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Knowledge of SEO and other digital marketing strategies is a bonus.
Pay: From AED3,000.00 per month
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