Social Media and Content Writer

3 days ago


Dubai, United Arab Emirates Yugen Care Full time

We are looking for an **experienced and creative Social Media & Content Writer Specialist** to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy and guide and develop the content creation process for our brand. As a Content and Social Media specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. You will be working closely with the Marketing and Sales departments.

KEY REQUIREMENTS
- Develop, implement and manage our social and content strategy
- Define most important social media KPIs
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network

**Requirements**:

- Min 3 years of experience as a Social Media Specialist or similar role
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Excellent knowledge of consumer and content trends.to increase our online presence and improve our marketing and sales efforts.
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram,Tik Tok Google+ and other social media best practices
- Expert storytellers and possess excellent knowledge of consumer and content trends.
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Knowledge of online marketing and good understanding of major marketing channels
- Familiarity with web design and publishing
- Excellent multitasking skills
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English + Arabic ( written and spoken High proficiency)
- Eye for detail and be highly creative
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing Business, New Media or Public Relations or relevant field



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