Social Media Marketing Manager
2 weeks ago
As the Social Media Marketing Manager, you will be responsible for developing and executing effective social media strategies that align with our brand's objectives and resonate with our target audience. Your role will involve creating compelling content, managing online communities, and measuring the success of campaigns across various social media platforms.
**Key Responsibilities**:
- Develop and implement a comprehensive social media strategy to enhance brand awareness, engagement, and conversion.
- Create and curate engaging content for different social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Plan and execute social media campaigns, promotions, and advertisements to drive traffic, engagement, and lead generation.
- Collaborate with the design team to develop visually appealing and on-brand graphics, images, and videos for social media content.
- Monitor social media trends, audience preferences, and competitor activities to identify opportunities and stay ahead in the market.
- Manage and grow online communities by actively engaging with followers, responding to comments, and fostering meaningful interactions.
- Utilize social media management tools to schedule posts, track performance metrics, and analyze the effectiveness of campaigns.
- Generate regular reports on key social media metrics, such as reach, engagement, click-through rates, and conversion rates.
- Stay up-to-date with the latest social media algorithms and best practices to optimize content for maximum visibility.
- Collaborate with other marketing team members to ensure consistency in brand messaging and campaigns across all channels.
- Stay informed about industry trends, cultural events, and relevant news to identify real-time marketing opportunities.
- Stay attuned to the UAE's cultural sensitivities and trends to ensure culturally appropriate and relevant content.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, preferably in the field.
- In-depth understanding of social media platforms, algorithms, and trends.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools.
- Creative thinking with the ability to generate engaging content ideas.
- Strong communication and copywriting skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Fluency in English; knowledge of Arabic is a plus.
- Familiarity with UAE culture, trends, and sensitivities.
**Salary**: AED2,500.00 - AED4,000.00 per month
Ability to commute/relocate:
- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)
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