Sales Executive
5 months ago
**Job Role: Sales Executive (HORECA)**
**Job Type: Full Time**
**Location: Riyadh, Saudi Arabia**
Our esteemed client, one of the leading distributors of HORECA Production and professional equipment (Coffee Machines, Cold Line Equipment, Ovens, Water Filtration, etc.) used in food and beverage and F&B items, is seeking an experienced and motivated HORECA (Hotel, Restaurant, and Catering) Sales Executive to join their team.
As a Sales Executive, you will be responsible for promoting and selling their range of F&B equipment and solutions to clients in the hospitality industry. Your main goal will be to drive revenue growth by establishing strong relationships with customers and providing exceptional customer service.
**Responsibilities**
- Achieve sales targets and objectives within the assigned territory.
- Set up meetings with potential clients.
- Conduct product demonstrations and presentations to clients, showcasing the features and benefits of the client’s HORECA products.
- Manage a portfolio of existing clients successfully to retain them.
- Ability to upsell and cross-sell.
- Prepare and deliver sales proposals, negotiate pricing, and close deals to meet or exceed sales targets.
- Getting feedback from clients on samples and proposals.
- Provide solutions and follow up on the client's problems.
- Stay updated with industry trends, competitor activities, and new product developments to effectively position our offerings in the market.
- Attend trade shows, exhibitions, and industry events to promote our products and expand our customer base.
- Provide timely and accurate sales reports, forecasts, and market intelligence to management.
- Maintain a high level of product knowledge and continuously enhance your understanding of HORECA products and industry best practices.
**Qualifications**
- Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
- Minimum of 3 to 4+ years of experience in selling HORECA industry products.
- Proven track record of meeting or exceeding sales targets.
- Strong understanding of the HORECA market, industry trends, and customer needs.
- Excellent interpersonal and communication skills with the ability to build rapport and negotiate effectively.
- Demonstrated ability to conduct effective product demonstrations and presentations.
- Self-motivated and results-oriented with a strong sense of initiative.
- Ability to work independently as well as collaboratively within a team environment.
- Willingness to travel within the assigned territory as required.
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