Cluster Digital Marketing Manager
2 months ago
**Company Description** OUR COMMITMENT TO DIVERSITY & INCLUSION**:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
**WHY WORK FOR ACCOR?**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic to our cluster hotels' online platforms.
- Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and ROI, and use insights to optimize campaigns and improve results.
- Collaborate with internal stakeholders, including hotel management teams, sales, and revenue departments, to align digital marketing efforts with business objectives and promotional activities.
- Stay informed about industry trends, best practices, and emerging technologies in digital marketing, and recommend innovative strategies to stay ahead of the competition.
- Manage relationships with external digital marketing agencies, vendors, and partners to ensure effective execution of digital marketing initiatives.
- Stay abreast of changes in search engine algorithms, social media algorithms, and digital advertising policies to ensure compliance and maximize visibility.
- Provide regular reports and updates on digital marketing performance to management and stakeholders, highlighting key achievements, challenges, and opportunities.
- Continuously identify opportunities for improvement and innovation in digital marketing tactics and processes to drive continuous growth and success.
**Qualifications**
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the hospitality industry or related field.
- Excellent communication, collaboration, and project management skills.
- Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
- Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and best practices.
- Strong attention to detail and commitment to delivering high-quality work.
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