Digital Marketing Consultant

1 week ago


Dubai, United Arab Emirates STRATTON BLUE IT CONSULTANTS Full time

**Job description**

**Job description**

**Position Purpose**:
**Essential Duties and Responsibilities**:

- Build Digital Marketing & Social Media Roadmap
- Perform research on current benchmark trends and audience preferences
- Develop strategies to monetize the online assets of the companies such as the website, social media handles, mobile apps etc.
- Support the sales teams during pre-sales stage
- Design and implement social media strategy, digital media campaigns
- Exposure to Chatbots, Growth Hacking, Programmatic Advertising, Interactive Content, Behavioral Retargeting, IT Infrastructure, Digital Transformation is an added advantage
- Monitor SEO and web traffic metrics
- Collaborate with other teams from client companies to meet their business goals
- Communicate with clients, respond to queries in a timely manner
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Training and developing the team’s knowledge in social media through extensive training such as Facebook blueprint training, Google AdWords training and Instagram stories
- Considerations for Remarketing Campaigns
- Performs miscellaneous job-related duties as assigned

**Education and/or Work Experience Requirements**:

- Bachelor/master’s degree in marketing, Digital media or relevant field
- 5 years’ work experience as a Digital/Social media specialist
- Must be expert of Sales and Marketing Funnel planning and execution
- Must have knowledge on monetization of digital assets
- Knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software will be an added advantage
- Reporting and Analytics using different Social Media tools such as Quintly, Spirnklr, Crowd Analyzer, Facelift, Crimson Hexagon and Social Bakers is an added advantage
- Experience with visual communication principles
- Familiarity with web design and content management systems is an added advantage
- Excellent analytical and project management skills
- Additional qualification in web design or animation is an added advantage
- Good knowledge of SEO, keyword research, Google Analytics, Sales Funnel Analysis etc.
- Knowledge of online marketing channels

**Salary**: From AED5,000.00 per month

**Experience**:

- related field: 1 year (required)



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