Search Engine Optimizer

4 weeks ago

Dubai, United Arab Emirates Melodica Music & Dance Institute Full time

**Key Functional Areas of Responsibility**

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns with SEO goals in mind
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- write original content for webpages - tailored for the target audience
- engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- drive targeted and loyal traffic to a website by community building
- use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- develop and integrate content marketing strategies
- monitor the algorithms set by the search engines to keep up to date with c

**Experience**:

- SEO: 1 year (required)

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