SEO/ Digital Marketing

4 weeks ago


Dubai, United Arab Emirates AL ALI YACHTS LLC Full time

Three years proven experience for Google Ads and Facebook Ads
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Executing tests, collecting, and analysing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Tracking, reporting, and analysing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Knowledgeable in SMS (Social Media Marketing)

Qualifications for SEO & SEM Specialist
- Well-versed in performance marketing, conversion, and online customer acquisition
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- **Strong analytical skills and experience generating SEM reports**:

- Familiarity with A/B and multivariate experiments
- Five years of experience in successfully developing and executing SEO campaigns (Preferred from Tourism Industry Experience)
- Understanding of search engine algorithms and ranking methods
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry

**Salary**: AED4,000.00 - AED6,000.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)


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