Digital Marketing Manager
1 month ago
**Responsibilities**:
- Oversee and manage all digital channels, including website(s), ensuring regular updates, user-friendly design, and engaging content.
- Develop and implement strategies for enhancing the company's social media presence across existing and potential channels.
- Manage the company's e-newsletter, blogs, and content articles, maintaining a consistent posting schedule and overall content management.
- Create and maintain digital marketing and editorial calendars on a quarterly and annual basis.
- Set and achieve goals and KPIs for website traffic and digital marketing initiatives.
- Monitor and analyse metrics using tools such as Google Analytics and Data Studio, providing insightful reports and recommendations for future campaigns.
- Drive ecommerce traffic and conversions through performance marketing and other measurable strategies.
- Stay updated with new digital marketing trends and incorporate them into the overall marketing strategy.
- Conduct regular digital health checks and internal audits for online platforms.
**Qualifications**:
- Minimum of 3+ years of hands-on experience in digital marketing and related fields.
- Stay updated with the latest trends, technologies, and best practices in digital marketing and measurement.
- Display creativity in identifying target audiences and devising engaging digital campaigns.
- Strong analytical skills with a data-driven approach.
- Comprehensive understanding of social media, website metrics, ecommerce, PPC, Social Media ads, and performance marketing.
- Master's Degree in Marketing or a related field.
- Proficient in Excel and PowerPoint.
- Ability to work in a team and think laterally.
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