Social Media Marketing Manager for Lead Generation

1 week ago


Dubai, United Arab Emirates N E X Home Properties Full time

Strategy and Planning
- **Develop and Implement Social Media Strategies**: Design and execute social media strategies specifically targeted at generating leads and increasing brand visibility in the competitive Dubai real estate market.
- **Market Research and Audience Identification**: Conduct thorough market research to identify and understand the target demographics in Dubai, tailoring campaigns to attract potential buyers and investors.

Content Creation and Management
- **Content Development**: Create engaging and high-quality content, including posts, images, videos, and stories showcasing properties and lifestyle benefits of living in Dubai.
- **Content Calendar Management**: Maintain a detailed content calendar to ensure consistent and strategic posting across all social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
- **Localized Content**: Develop content that resonates with the local audience, highlighting features unique to the Dubai real estate market and lifestyle.

Community Engagement
- **Engage with Followers**: Respond promptly and professionally to comments, messages, and reviews, fostering a sense of community and trust among followers.
- **Host Virtual Events**: Organize and manage virtual events, webinars, and live Q&A sessions to engage potential leads and provide valuable information about the real estate market in Dubai.

Advertising and Campaigns
- **Social Media Advertising**: Plan, execute, and optimize paid social media campaigns focused on lead generation, targeting specific demographics and geographic areas within Dubai.
- **Campaign Management**: Develop targeted ad campaigns, including setting up objectives, budgets, and performance tracking, ensuring maximum ROI.

Analytics and Reporting
- **Performance Monitoring**: Track and analyze key performance indicators (KPIs) such as engagement rates, click-through rates (CTR), conversion rates, and lead quality.
- **A/B Testing**: Conduct A/B testing on different content and campaign strategies to determine the most effective approaches for lead generation.

Collaboration and Coordination
- **Cross-functional Collaboration**: Work closely with the sales team, real estate agents, and other marketing professionals to align social media efforts with overall marketing and sales goals of N E X Home Properties.
- **Vendor and Partner Coordination**: Manage relationships with external vendors and partners, such as social media advertising platforms and content creation agencies.

Market Research and Trends
- **Stay Updated on Industry Trends**: Keep up-to-date with the latest trends in social media and the real estate market in Dubai to ensure innovative and effective marketing strategies.
- **Competitor Analysis**: Monitor competitors’ social media activities and adjust strategies to ensure N E X Home Properties maintains a competitive edge.

Lead Management
- **Lead Tracking and Nurturing**: Implement systems for tracking leads generated through social media and develop strategies to nurture these leads through personalized content and interactions until conversion.
- **CRM Integration**: Ensure seamless integration of social media lead generation efforts with the company’s CRM system for efficient lead management and follow-up.

Compliance and Brand Consistency
- **Ensure Compliance**: Ensure all social media activities comply with relevant local laws, regulations, and industry standards in Dubai.
- **Maintain Brand Consistency**: Uphold the brand’s voice, style, and messaging across all social media platforms, ensuring consistent representation of N E X Home Properties.

By focusing on these responsibilities, you can effectively drive lead generation for N E X Home Properties, leveraging the unique opportunities and challenges of the Dubai real estate market.

**Job Types**: Full-time, Permanent, Contract, Fresher
Contract length: 24 months

Pay: AED8,000.00 - AED10,000.00 per month

Application Deadline: 30/05/2024
Expected Start Date: 01/06/2024



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