Digital Marketing and SEO Analyst

2 weeks ago


Dubai, United Arab Emirates ParkerConnect Full time

**Responsibilities**
**1.Conduct keyword research using various tools (like Keyword Planner and Moz).**
**2.Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.**
**3.Track important SEO metrics including organic traffic, conversion rates and time spent on page.**
**4.Update older content and add effective calls to action (CTAs) to improve user engagement.**
**5.Report on performance metrics comparing them to our SEO goals and benchmarking data.**
**6.Optimize pages for mobile.**
**7.Implement link building strategies and manage backlinks to build online authority.**
**8.Monitor paid search campaigns.**
**9.Follow SEO trends and stay up-to-date with new tools and practices.**
**10.Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.**
**11.Develop near and long-time paid search strategies and campaigns.**
**12.YouTube monitor campaigns.**
**13.Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.**
**14.Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.**
**15.Ensures brand consistency in marketing and social media messages by working with various departments and implementation best practices and strategies.**
***
**Requirements**:
**1.Work experience as an SEO Analyst, Social Media Analyst or similar digital marketing role.**
**2.Expertise in Google Analytics**
**3.Familiarity with keyword research and management tools**
**5.Understanding of ranking factors and search engine optimization practices.**
**6.Good understanding of social media KPIs. Strong analytical skills**
**7.BSc in Computer Science or relevant diploma**:
**Min Experience**:
3 Years

**Salary**:
AED 5000

**Temp/Perm**:
Permanent

**Location**:
Dubai

**Posted Date**:
February 21, 2024


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