Marketing Manager

2 weeks ago


Abu Dhabi, United Arab Emirates Sky News عربية Full time

**Marketing**:

- Demonstrate an understanding of the news landscape and our competition and show an understanding of the MENA region and how to create effective Marcomms campaigns across the different countries.
- Be the focal point for all marketing activities including ATL, BTL, and TTL.
- Develop and deliver campaign plans to promote brand awareness, as well as awareness of our content and presenters.
- Plan, book, and execute all digital campaigns (social media & online Ads) aligned with business KPIs.
- Optimize digital campaigns to achieve the best rates and results.
- Stay up-to-date with digital media developments.
- Act as the brand owner and guardian for Sky News Arabia and any of its assets.
- Suggest and implement marketing methods to support achieving the commercial targets and increase profitability.
- Plan and track the annual marketing budget across all the marketing activities.
- Monitor ROI and KPIs in all activity at all times.
- Coordinate the creation of creative content and liaise with the creative team/agencies for the brand and marketing campaigns.
- Liaise with the media buying agencies to deliver the advertising campaigns.
- Liaise with the Editorial team to execute the business objectives and support Editorial KPIs.
- Work closely with Commercial team on obtaining and executing strategic media partnerships.
- Drive ideas and propose solutions to ensure our brand remains front of mind across the region.
- Support the SNA Academy in developing and executing marketing and PR campaigns focused on driving awareness, strengthening brand positioning, and promoting courses across the region.

**EVENTS AND ACTIVATIONS (end to end)**
- Maintain an annual events calendar of events and awards that Sky News Arabia could participate in.
- Manage the brand’s partnerships with the different entities and events across the region in liaison with the Commercial team (where applicable).
- Liaise with the events agencies, supplier, and relevant internal departments for the design and execution of the events and fully manage the implementation on the ground.
- Monitor ROI and KPIs in all activity at all times.

Key Skills, Experience and Education:

- BA degree in communications, marketing, digital media, or relevant field.
- Minimum 8 years of proven experience planning and executing marketing campaigns, digital marketing and large-scale events.
- Experience in all channels of marketing online and offline. Experience with visual communication principles.
- Excellent analytical, attention to detail, and project management skills.
- An ability to multitask and perform under tight deadlines.
- Strong verbal, spoken, and written communication skills in English and Arabic.
- Friendly, flexible, outgoing, team player, and maintains a positive attitude.
- Experience in PR and media relations is preferable.

Note: you will be required to attach the following: 1. Resume / CV

2. Passport-size photograph



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