Social Media Marketing Manager
2 weeks ago
Position Overview:
**Responsibilities**:
Develop and Implement Social Media Strategy:
- Develop and execute comprehensive social media marketing strategies to achieve brand objectives, increase brand visibility, and drive engagement.
- Research and stay up-to-date with social media trends, best practices, and emerging platforms to incorporate innovative strategies into the overall social media plan.
- Collaborate with cross-functional teams to align social media initiatives with overall marketing objectives.
Content Creation and Management:
- Create and curate compelling content for social media platforms (including text, image, and video) that aligns with the brand voice and resonates with the target audience.
- Plan, schedule, and publish content across various social media platforms using social media management tools.
- Monitor and respond to user comments, messages, and inquiries in a timely and professional manner.
Social Media Advertising and Campaigns:
- Develop and manage paid social media advertising campaigns, including ad creation, targeting, optimization, and performance tracking.
- Monitor ad performance and make data-driven recommendations for continuous improvement.
- Collaborate with the design team to create visually appealing and effective ad creative.
Social Media Analytics and Reporting:
- Monitor and analyze social media metrics, track campaign performance, and generate reports to assess the effectiveness of social media marketing efforts.
- Utilize analytics tools to gain insights into audience behavior, trends, and preferences to inform future strategies and campaigns.
Community Engagement and Influencer Outreach:
- Foster and engage with the online community, building relationships, and promoting brand advocacy.
- Identify and collaborate with relevant influencers and industry partners to expand brand reach and drive social media engagement.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience as a Social Media Marketing Specialist or similar role.
- Strong knowledge of social media platforms, tools, trends, and best practices.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
- Proficient in using social media management and analytics tools.
- Excellent written and verbal communication skills, with a creative mindset.
- Strong analytical skills and the ability to interpret data to optimize social media campaigns.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Up-to-date with the latest digital marketing trends and techniques.
- Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
Join our team and make a significant impact on our brand's social media presence and engagement. If you are a creative and results-driven individual with a passion for social media marketing, we would love to hear from you.
To apply, please submit your resume, portfolio.
Note: This job description is intended to provide a general overview of the responsibilities and requirements for the position. It is not an exhaustive list of all duties, responsibilities, and qualifications. Other duties may be assigned as needed.
**Salary**: AED3,000.00 - AED5,000.00 per month
Ability to commute/relocate:
- Ajman: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Social Media: 2 years (required)
**Language**:
- English (required)
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