Dxb - Digital Content Officer - Arabic Media Hub

3 weeks ago


Dubai, United Arab Emirates Foreign & Commonwealth Office Full time

Job Description (Roles and Responsibilities)

The British Embassy Dubai has a vacancy for a Digital Content Officer under Arabic Media Hub, to cover a staff maternity leave for (6) six months.

The Digital Content Officer will develop and produce high quality, engaging digital content, particularly video and graphic material, for a range of social media platforms in support of regional and local communication campaigns in the Middle East and North Africa region.

The jobholder will work directly with local communications teams to develop local content production skills and provide admin support to the wider team as required.

This is an exciting role where creativity, proven digital content creation skills and political awareness can be combined to deliver engaging content reaching significant audiences on all FCO digital channels.

**Duties and responsibilities**:
Content production and management
- Design and produce high-quality original digital content including video, graphics, photography, and other short form content for use on social media platforms in Arabic and English.
- Prepare graphic design packages in advance of campaigns and share with Posts in the network.
- Manage Spokesperson Instagram and YouTube accounts, drawing content from other Spokesperson platforms in consultation with the Social Media Manager.
- Provide cover for the Social Media Manager on other platforms (e.g. Twitter) as required, including production and publishing of content in line with agreed priorities.
- Store visual products and open source resources for future design projects.
- Support posts to produce digital content in line with HMG strategic priorities.

Training and capability
- Monitor quality of graphic content produced by Posts and offer guidance when necessary to maintain consistent and high quality content across the region.
- Lead on ensuring UK Government branding guidelines are followed, advising on use of logos, colours, and the consistency of production

Office Management
- Maintain an operational Hub studio for media interviews and clips.
- Undertake other admin-related tasks including budget management, IT and equipment procurement/maintenance, and support for inducting new staff.

The above list is not exhaustive and the jobholder will be required to be flexible and take on other ad hoc tasks as required, including participating in the Embassy’s emergency planning and any response to a crisis.

**Key behaviours required**:

- ** Delivering at Pace** - Take responsibility for delivering timely and quality results with focus and drive.
- ** Working Together** -** **Form effective partnerships and relationships with people both internally and externally, from a range of diverse backgrounds, sharing information, resources and support.
- ** Developing Self and Others - **Focus on continuous learning and development for self, others and the organisation as a whole.
- ** Managing a Quality Service** - Deliver service objectives with professional excellence, expertise and efficiency, taking account of diverse customer needs.

Essential qualifications, skills and experience
- Minimum three (3) years experience producing high quality visual content for impactful communications campaigns.
- Excellent communication skills in English and Arabic, both verbal and written. High-quality communications and drafting skills. Able to express ideas and messages clearly and concisely. Able to type effectively and accurately in Arabic and English.
- Strong video production and graphic design skills and an expert in Adobe Suite
- Experience taking briefs and ability to establish a clear and nuanced understanding of client needs whilst at the same time able to shape and guide those with lesser experience on the best way to develop digital content
- Strong attention to detail.
- Strong knowledge of how Instagram works, its algorithm, engagement tools and relevant editing apps.
- Knowledge of the social media landscape in MENA and how different social media channels are being used across the region

Desirable qualifications, skills and experience
- An effective communicator with strong customer service skills and driven and able to deliver against challenging timelines
- Experience of dealing with and managing corporate brands
- Knowledge of social media evaluation tools beyond native Twitter and Facebook analytics. Experience using Brandwatch or Newswhip would be valued
- Experience delivering training and/or designing training to be delivered by others.
- Experience running themed campaigns on Instagram.
- Required behaviours- Managing a Quality Service, Delivering at Pace, Working Together, Developing Self and Others Application deadline Application deadline - day Application deadline - month Application deadline - year
- 22 May 2023

Grade
- Administrative Officer (AO)

Type of Position
- Fixed Term, Full-time

Working hours per week
- 35

Duration of Post
- 6 months

Region
- Middle East & North Africa

Country/Territory



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