Intern - Brand Management

2 weeks ago

Dubai, United Arab Emirates Kitopi Full time

Kitopi is the world’s leading tech-powered multi-brand restaurant. With a mission to satisfy the world’s appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.

Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.

With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE.

**What You'll Do**:

- Gain in-depth knowledge of the target customer profile, cuisine trends, and market dynamics.
- Contribute to the development and execution of the brand vision and brand strategy.
- Assist in monitoring and analyzing daily brand performance metrics such as sales, orders, AOV, discounts, and aggregator mix.
- Collaborate with the local growth team to create comprehensive plans for brand awareness, customer acquisition, sales growth, and customer retention.
- Support menu and product innovation through customer experience research, market analysis, and collaboration with the Chef squad.
- Provide valuable insights and information to internal teams for product launches, marketing campaigns, and defining success metrics.
- Monitor brand health and operational performance metrics, such as ratings, NPS, complaints, and kitchen efficiency.
- Synthesize customer feedback and reviews to share insights with key stakeholders.
- Contribute to branding, marketing, content, events, and PR strategies to drive growth, conversions, and profitability.
- Collaborate with the Marketing and Creative teams to develop and execute marketing campaigns and initiatives aligned with the brand's messaging and goals.
- Assist in creating an exceptional brand experience across channels to drive loyalty and retention.
- Support the development of high-impact marketing programs, content plans, and go-to-market strategies for limited-time offers.
- Contribute to measurement, reporting, and postmortem analysis of marketing initiatives to improve the overall guest experience.

**What Are We Looking For?**:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Strong interest in brand strategy, marketing, and the food industry.
- Excellent analytical and problem-solving skills, with the ability to leverage data and insights to make informed decisions.
- Knowledge of market research methodologies and experience conducting customer interviews and focus groups is a plus.
- Understanding of brand positioning, messaging, and storytelling.
- Strong communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
- Proficiency in MS Office, especially Excel and PowerPoint.
- Familiarity with social media platforms and digital marketing trends is a plus.

**Recruitment Process and Timeline**

**Benefits**
- Extensive learning opportunities - we offer many hard and soft skills training to help you improve and challenge yourself
- You'll be involved in customized workshops run by Kitopi Academy
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of one of the most caring communities out there.
- Finding a chance to become a shareowner with our ESOP plan (**T&C Applies**)
- Free and unlimited access to a nutritionist because we care about you
- No Dress Code (**T&C Applies**)
- Extended maternity and parental leave
- The infamous team activities and social events are bursting with fun
- Inclusive Private Health Insurance
- Up to 50% discount from Kitopi brands
- Annual leave as per the company policy

**So, what does it really mean to work at Kitopi?**

We are constantly striving to make Kitopi the best place to work in the world, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.

Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you’re proud of.

Tech-enabled and customer-obsessed, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.

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