Content Writer

**Job Purpose**:
The job purpose of a content creator is to generate engaging and relevant content across various platforms to attract and retain a target audience. Content creators play a crucial role in digital marketing, social media, and other online channels. Content creator is to produce compelling and relevant content that helps achieve the organization's marketing and communication goals, connecting with the target audience and contributing to the overall success of the brand.

**Key Responsibility Areas**:

- Developing a content strategy aligned with organizational goals.
- Identifying target audiences and tailoring content to meet their needs.
- Generating creative and engaging content.
- Creating multimedia content such as videos, graphics, and images.
- Staying informed about industry trends, news, and competitors.
- Incorporating relevant keywords and optimizing meta-tags.
- Engaging with the audience through comments, messages, and other interactions.
- Monitoring and analyzing the performance of content using analytics tools.
- Ensuring that all content aligns with the brand's voice, style, and messaging.
- Keeping up with changes in content trends and adapting strategies accordingly.
- Ensuring that all content complies with legal and ethical standards.
- Fostering a sense of community around the content.
- Managing time efficiently, especially when handling multiple projects simultaneously.

**Competencies Required**:

- Ability to generate innovative and original ideas.
- Ability to convey ideas clearly and concisely.
- Basic graphic design skills for creating visually appealing content.
- Capability to tell compelling stories that captivate and engage the audience.
- Staying informed about industry trends and relevant topics.
- Being open to changes and adapting to evolving trends and platforms.
- Knowledge of effective social media strategies for content promotion.
- Understanding and maintaining consistency with brand messaging.
- Staying updated on industry trends and best practices.

**Educational Qualification**:

- Bachelor’s degree related to marketing, journalism, technical writing, communications, or computer science.

**Experience**:

- 5+ years extensive experience using social media to promote digital content.

Pay: AED3,000.00 - AED5,000.00 per month