Market Analyst
3 weeks ago
**Job Title: Business Setup and Development Specialist**
Company Overview:
Etihad National is a dynamic and fast growing company. We are seeking a highly skilled and experienced Market Analyst with a strong experience in the Financial Market, to join our team.
**Job Overview**:
We are seeking a highly analytical and strategic-minded individual to join our team as a Market Analyst. As a Market Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide valuable insights into market trends, competitor activities, and consumer behaviors. Your findings will inform strategic decision-making processes within our organization and drive business growth.
**Key Responsibilities**:
**Data Collection and Analysis**:
Gather data from various sources including market research reports, industry publications, customer surveys, and internal databases.
Utilize statistical techniques and software tools to analyze large datasets and extract meaningful insights.
Monitor market trends, competitor strategies, and consumer preferences to identify opportunities and threats.
**Market Research**:
Conduct primary and secondary market research to understand industry dynamics, target market segments, and emerging trends.
Develop surveys, questionnaires, and focus group protocols to gather qualitative and quantitative data from customers and stakeholders.
Collaborate with cross-functional teams to design research methodologies and refine research objectives.
**Competitor Analysis**:
Evaluate competitors' products, pricing strategies, marketing campaigns, and market positioning.
Benchmark our products/services against competitors and identify areas for differentiation and improvement.
Track market share, market penetration, and other key performance indicators to assess competitive landscape.
**Strategic Insights and Recommendations**:
Prepare comprehensive reports and presentations to communicate research findings, insights, and recommendations to senior management.
Provide strategic recommendations based on data analysis and market insights to support decision-making processes.
Collaborate with product development, marketing, and sales teams to develop strategies to capitalize on market opportunities and address challenges.
**Forecasting and Performance Monitoring**:
Develop models and methodologies for forecasting market trends, sales projections, and business performance.
Monitor key performance indicators (KPIs) and metrics to track the effectiveness of marketing campaigns and business initiatives.
Identify deviations from forecasted trends and recommend corrective actions to achieve business objectives.
**Qualifications**:
Bachelor's degree in Business Administration, Marketing, Economics, Statistics, or a related field. Master's degree preferred.
Proven experience in market research, data analysis, or related roles.
Strong analytical and problem-solving skills with the ability to interpret complex datasets.
Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Attention to detail and a commitment to accuracy in data analysis and reporting.
Ability to conduct pricing studies and analyse financial models
Experience in organising field surveys and in-depth interviews
Strong analytical and critical thinking skills
Excellent written and verbal communication skills
Proficiency in MS Office, especially Excel and PowerPoint
Ability to work independently and collaboratively in a team environment
Experience with financial models and business plans would be a plus
Join our dynamic team and play a pivotal role in shaping our company's success through insightful market analysis and strategic planning. If you're passionate about understanding consumer behavior and driving business growth, we want to hear from you
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