Marketing, Sales, and Service Group

2 days ago

Dubai, United Arab Emirates General Motors Full time

Market Research plays a critical role in providing vital information to planning, marketing, sales, customer care, aftersales, and other departments within GM. Global Market Research (GMR) is seeking a talented, hard-working individual to translate consumer research information into definite action plans for the company, and present key findings to local and regional leadership. Ideally, he/she should be familiar with the automotive industry from an analysis point of view, with a keen understanding of the Africa & Middle East (AMEO) consumer landscape.

**Additional Job Description**

Market Research plays a critical role in providing vital information to planning, marketing, sales, customer care, aftersales, and other departments within GM. Global Market Research (GMR) is seeking a talented, hard-working individual to translate consumer research information into definite action plans for the company, and present key findings to local and regional leadership. Ideally, he/she should be familiar with the automotive industry from an analysis point of view, with a keen understanding of the Africa & Middle East (AMEO) consumer landscape.

**Key Responsibilities**
- Work with Global research agencies to design, implement, monitor and gather insights from consumer research in the Middle East, and then effectively communicating customer feedback to local, regional, and global stakeholders to drive improved business results.
- Develop and deliver effective presentations, including product design implications, to multiple GM leadership levels and organizations to inform business decisions and strategic initiatives.
Develop quantitative questionnaires and qualitative discussion guides.
- Manage research projects and suppliers from beginning to end; holding to time and budget targets.
- Collect, review, and analyze market research results; identify key insights from data analysis and recommend appropriate course of action.
- Manage large scale annual tracking study, including identification of study topics, analysis and reporting, as well as internal client and supplier relationships.
- Conduct special analyses utilizing current data or industry trends to further enhance the research findings.
- Serve as the liaison between GM's Global Market Research group and GM AMEO. This includes adhering to global methodologies, while listening to local stakeholder needs and balancing requirements
**Additional Job Description**

**Basic Qualifications**:

- Bachelor degree in business, economics, or related field
- Knowledge of the Africa & Middle East consumer market and the automotive industry
- Marketing and Communication fundamentals
- Minimum 6-8 years of automotive industry experience, or equivalent FMCG experience plus demonstrated enthusiasm for the auto industry.
- Market Research related experience required, on the agency or client side
- Appreciation and understanding of market research & analysis methodology and basic statistics is a definite advantage
- Ability to deal with situations that are complex and ambiguous.
- Willingness to ask questions, take initiative and be resourceful.
- Strong leadership skills to guide internal clients through research planning, execution, and insight phases.
- Demonstrated ability to work well in a collaborative, challenging, team environment.
- Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive, yet concise, actionable insights.
- Excellent interpersonal skills and ability to work well with cross-functional teams.
- Outstanding organizational/project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Strong written & oral communication skills; ability to present confidently to senior leadership as well as small and large audiences
- Proficient in the use of Word, PowerPoint, and Excel.
**Preferred Qualifications**:

- MBA or advanced degree
- 3+ years of experience in a Market Research role or similar roles.
- Experience using M-Tab
Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

LI-LV1

**About GM**

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General M

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