Digital Marketing Executive

4 months ago

Dubai, United Arab Emirates Strategic Axis Full time

**Overview**:
**Marketing Skills:Branding Skills**:

- Expertise in reputation management and brand building.
- Ability to develop and execute strategies for brand awareness and popularity.
- Skilled in creating compelling brand stories and messaging.
- Experience in managing brand consistency across all channels.

**Budget Management**:

- Proficiency in estimating ROI and performing reinvestment planning.
- Experience in managing and optimizing marketing budgets.
- Ability to allocate resources efficiently across various marketing channels.
- Skilled in financial forecasting and cost-benefit analysis.

**Communication Skills**:

- Fluent in English with excellent verbal and written communication skills.
- Ability to engage in public discussions and presentations.
- Proficient in creating persuasive marketing materials and presentations.
- Skilled in negotiating with vendors and stakeholders.

**Content Creation and Strategy**:

- Expertise in developing content strategies aligned with business goals.
- Ability to create engaging, high-quality, and optimized content across multiple platforms (blogs, social media, videos, etc.).
- Proficiency in content management systems (CMS) and editorial planning.

**Digital Marketing**:

- Experience with analytics tools to track and report on digital marketing performance.
- Ability to implement and manage SEO, SEM, and PPC campaigns effectively.

**Market Research and Analysis**:

- Strong ability to conduct market research and analyze consumer behavior.
- Proficient in using market research tools and methodologies.
- Ability to translate research insights into actionable marketing strategies.

**Customer Relationship Management (CRM)**:

- Skilled in using CRM systems to manage and analyze customer interactions and data.
- Experience in developing customer segmentation and personalized marketing campaigns.

**Event Planning and Management**:

- Experience in planning and executing marketing events, such as product launches, webinars, and trade shows.
- Ability to coordinate logistics, promotions, and post-event follow-ups.

**Social Media Strategy**:

- Expertise in developing and executing social media strategies to increase engagement and followers.
- Proficient in social media analytics and tools to measure campaign success.

**Creative and Strategic Thinking**:

- Innovative and creative approach to developing marketing campaigns.
- Ability to think strategically and align marketing efforts with overall business objectives.
- Skilled in problem-solving and adapting strategies based on performance data.

**Technical Skills:Advertising Platforms**:

- Proficiency in platforms such as Meta Suites, Google Ads, LinkedIn Ads, PPC.
- Ability to run diverse advertisement campaigns with detailed targeting.
- Strong understanding of A/B testing and campaign optimization.

SEO:

- Expertise in creating high-ranking content for websites.
- Knowledge of on-page and off-page SEO strategies.

Social Media Platforms:

- Ability to create and curate content based on algorithms and trends.
- Proficiency in managing social media accounts across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

**Marketing Automation**:

- Proficient in using CRMs for marketing automation (e.g., HubSpot, Salesforce).

**UI and UX**:

- Ability to design user-friendly and visually appealing content.
- Proficient in design tools such as Canva (required), Photoshop (a plus).

**AI Expertise**:

- Ability to leverage AI tools to drive strategy and maximize marketing effectiveness.
- Familiarity with AI-driven analytics and marketing tools (e.g., chatbots, predictive analytics).

Nice to Have:Analytical Skills:

- Strong ability to analyze marketing data and metrics to inform strategies.
- Experience with analytics tools (e.g., Google Analytics, SEMrush).

**Project Management**:

- Ability to manage multiple projects simultaneously.
- Experience with project management tools (e.g., Trello, Asana).

**Creative Thinking**:

- Innovative and creative approach to problem-solving.
- Ability to generate fresh ideas and concepts.

**Team Collaboration**:

- Strong teamwork and collaboration skills.
- Experience working in cross-functional teams.

**Continuous Learning**:

- Commitment to staying updated with the latest marketing trends and technologies.
- Willingness to continuously improve and learn new skills.

**Advanced Knowledge of AI in Marketing**:

- Proficient in leveraging AI tools and data analytics for market research, customer insights, and campaign optimization.
- Experience in utilizing AI-driven platforms for content personalization and customer segmentation.
- Familiarity with predictive analytics and machine learning techniques to forecast market trends and consumer behavior.

**Content Creation and Viral Marketing**:

- Proven track record of creating engaging, original content that has achieved viral status across multiple platforms.
- Expertise in multimedia content devel

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