Social Media and Marketing Executive
6 months ago
Our client is a retailer specializing in watches, clocks, and spare parts, catering to a diverse customer base with a passion for quality timepieces.
We are seeking for a highly skilled and experienced **Social Media & Marketing Manager** to lead the marketing initiatives, oversee social media presence, and optimize the Google listings.
**Responsibilities**:
- **Develop and execute comprehensive marketing strategies** to enhance brand visibility and attract potential customers to our retail platform.
- **Lead all social media marketing efforts** across various platforms, including but not limited to Facebook, Instagram, Twitter, and YouTube, to engage with the target audience and grow our online community.
- **Create and curate compelling content**, including images, videos, and written copy, that aligns with the brand's voice and resonates with our customers.
- **Monitor and analyze key performance metrics for social media campaigns**, making data-driven decisions to improve engagement, reach, and conversion rates.
- **Stay up-to-date with industry trends**, social media algorithm changes, and emerging technologies to implement best practices and maximize our marketing efforts.
- **Manage and optimize our Google listings**, ensuring accurate information, and employing SEO strategies to improve search engine rankings.
- **Monitor and respond to customer feedback and inquiries** on social media and review platforms, maintaining a positive online reputation for the brand.
- **Coordinate with cross-functional teams**, including sales, product, and customer support, to align marketing strategies with overall business objectives.
- **Prepare regular reports on marketing performance**, presenting key insights and recommending actionable improvements.
**Qualifications**:
- Bachelor's degree in marketing or any related field.
- A proven track record of at least **5+ years** in social media management and digital marketing, with a focus on advertising and Google optimization.
- Previous experience within the retail industry, particularly in watches and clocks, is highly preferred.
- Strong knowledge of social media platforms, analytics tools, and advertising platforms (e.g., Facebook Ads Manager, Google Ads).
- Familiarity with **search engine optimization (SEO)** techniques and best practices for improving Google rankings.
- Excellent communication skills with the ability to craft compelling marketing content and engage with customers online.
- Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies.
- Creative thinking and the ability to come up with innovative marketing campaigns to drive brand awareness.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- A passion for watches, clocks, and the retail industry as a whole.
**Location**: Gold & Diamond Park, Dubai
**Timings**: Monday to Saturday | 09.00 AM to 06.00 PM
**Salary**: AED10,000.00 - AED15,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- Marketing: 5 years (required)
- Google Optimization: 5 years (preferred)
- Social Media Management: 5 years (preferred)
- Luxury Watch Marketing: 3 years (preferred)
**Language**:
- Arabic (preferred)
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