Marketing Manager

4 days ago


AlAyn, United Arab Emirates Global Corp Group (Food & Beverages) Full time

The role will be responsible for leading the different outlets’ marketing and PR team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are optimized.

Develop, proactively manage, and implement the annual F&B marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines

Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions, and campaigns, and producing performance reports for all key stakeholders

Oversee the execution of all promotional activities, whether local, regional, or global, across all available channels, ensuring brand adherence and effectiveness

Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters.

Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community

Ensure sales and F&B teams receive full marketing and PR support including collateral

Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities

Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty

Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business

Responsible for building a coherent social media strategy for the outlets

Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques

Respond to customer postings as appropriate tackling any complaints and issues

Oversee all marketing and PR projects in line with resources and budget objectives

Be the marketing and PR representative in Commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders

Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity

Ensure full brand compliance across all marketing and PR initiatives on F&B level

Lead effective content management across all available channels, including social media, mobile marketing and PR

Respond quickly and efficiently to all internal and external requests

Establish excellent open communication with all operational teams, i.e. Managing Partners, Operation Manager, and other department heads.

Proactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations and local industry organisations as well as suppliers and agencies
- Previous Marketing experience for a stand alone restaurant
- Strong knowledge and understanding of Local food and culture
- Experience of managing and motivating a team along with evidence of driving successful team results
- Experience of developing, creating and managing promotional campaigns and marketing and PR activities with associated costs and working to budget restraints
- Complete understanding of key functions relating to marketing and PR strategies and initiatives whilst managing multiple work streams
- Master’s degree in Business, Communications or Marketing
- Experience of working with key marketing partnerships, media and design agencies
- Qualifications or courses relating to creative

**Salary**: AED12,000.00 - AED15,000.00 per month

Ability to commute/relocate:

- Al-Ayn: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing Manager (Food and Beverages): 5 years (required)
- Quick Service Restaurant: 5 years (required)


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