Digital Marketing Executive(Full Time/part Time)

2 months ago


Dubai, United Arab Emirates Genius Education Full time

**Position**: Digital Marketing Executive
**Employment Type**: Full-Time / Part-Time
**Location**: in person

About Us

Role Overview

The Digital Marketing Executive will drive our online presence, manage digital campaigns, and develop strategies to increase engagement and lead generation. This role requires a dynamic individual with a strong understanding of digital marketing in the education sector, with a knack for creating engaging content, analyzing campaign performance, and adapting strategies to maximize ROI.

Key Responsibilities
- **Digital Strategy & Campaigns**: Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and generate qualified leads.
- **Content Creation**: Collaborate with the content team to create engaging and SEO-friendly content (blogs, articles, videos, etc.) tailored to our target audience.
- **SEO & SEM Management**: Conduct keyword research, manage on-page and off-page SEO strategies, and optimize ad spend for better search engine rankings and cost-effective PPC campaigns.
- **Social Media Management**: Develop and maintain a social media calendar, create and post relevant content, engage with followers, and monitor social media analytics.
- **Analytics & Reporting**: Use Google Analytics, social media insights, and other tools to measure the effectiveness of digital marketing campaigns, prepare reports, and suggest actionable insights.
- **Market Research & Competitor Analysis**: Stay updated on industry trends, competitor activities, and new digital marketing tools to keep our campaigns innovative and effective.
- **Collaborations & Partnerships**: Identify opportunities for partnerships or collaborations with influencers, industry leaders, and other educational platforms.

Qualifications & Skills
- **Experience**: 1-3 years of experience in digital marketing, preferably in the EdTech or related industries.
- **Education**: Bachelor’s degree in Marketing, Business, Communications, or related field.
- **Technical Skills**: Proficient in Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), social media platforms, and PPC ad management.
- **Creative Skills**: Strong understanding of content creation, copywriting, and design principles. Experience with Canva or Adobe Suite is a plus.
- **Analytical Skills**: Ability to analyze campaign data and metrics, draw insights, and make data-driven decisions.
- **Communication**: Excellent written and verbal communication skills, with a knack for storytelling and audience engagement.
- **Adaptability**: Able to work in a fast-paced environment, manage multiple projects, and adapt to changing priorities.

Why Join Us?
- **Impactful Work**: Be part of a team shaping the future of education and learning.
- **Professional Growth**: Opportunities for continuous learning, upskilling, and career advancement.
- **Flexible Working Hours**: Options for part-time or full-time roles

Pay: From AED2,000.00 per month

**Experience**:

- EDTECH INDUSTRY: 2 years (preferred)



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