Content Marketing Graduate

3 weeks ago

Dubai, United Arab Emirates Betterhomes Full time

Betterhomes specializes in helping clients find their dream homes, luxurious apartments, and lucrative investment opportunities. Having been around since 1986 and with a deep understanding of the local real estate market, we are committed to providing market-leading service, expert advice, and a hassle-free experience to our clients.

As a **Content Marketing Graduate**, you will play a crucial role in developing and executing engaging content strategies to promote our brand, drive customer engagement, and increase online visibility. This is an excellent opportunity for an individual with a passion for real estate, exceptional storytelling abilities, and a flair for creating compelling content across various digital platforms.

At Betterhomes we provide the tools and support needed for a long and rewarding career to all who have their sights set on success.

**Responsibilities**:

- Produce high-quality visual content such as photos, videos, and infographics to promote: Employee work culture, property shoots, CSR campaigns and to convey key messages.
- Create compelling and original content for various channels, including website, social media, and marketing materials.
- Plan and execute content calendars aligned with marketing objectives.
- Work closely with the PR Manager to create internal and external content on any PR strategies.
- Conduct research and stay up-to-date with industry trends, market insights, and competitor analysis to inform content creation strategies and ensure relevance and accuracy of information.
- Implement content marketing best practices to ensure content is search engine optimised and can effectively attract traffic to the website.
- Review and edit content for clarity, accuracy, grammar, and adherence to brand guidelines. Ensure content is error-free and aligns with the brand voice and messaging.
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
- Work with the marketing department to get an understanding of the short term and long term marketing targets and then develop content strategies accordingly.
- Maintain consistency in content and ensure alignment with the brand history and plans

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Ability to incorporate our brand voice and identity in digital content
- Proven experience in creating engaging content on different social media platforms—Twitter, TikTok, Facebook, Instagram, and YouTube
- Deep knowledge of social media trends, hashtags, and engagement strategy
- Excellent writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
- Proficiency in creating visual content using tools such as Adobe, Canva, or similar platforms.
- Knowledge of content marketing best practices and experience with keyword research, audience selection, and optimization.
- Strong research skills to gather industry insights and market trends.
- Ability to manage multiple projects simultaneously, and meet deadlines.
- Creative mindset with the ability to generate innovative content ideas.
- Knowledge of real estate terminology, market dynamics, and industry-specific trends is a plus.

**What we offer**:

- Opportunity to work with Dubai's most recognized real estate brand.
- Comprehensive working visa for the United Arab Emirates (UAE), including medical and life insurance.
- Industry-leading training and support to enhance your career growth.
- State-of-the-art offices located in key communities across Dubai.
- Potential career progression to management-level positions.

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