Digital Marketing Executive

3 weeks ago


Abu Dhabi, United Arab Emirates Delta Medical Est Full time

Job Description:
**Responsibilities**:

- Develop and implement creative marketing strategies to enhance our brand presence and drive engagement.
- Identify target audiences, key messaging, and optimal digital channels for campaigns.
- Manage and oversee the company's social media platforms, creating engaging content.
- Develop social media calendars, schedule posts, and monitor audience engagement.
- Edit and produce high-quality videos for promotional activities, product launches, and online content
- Content creations on Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok (both written, photos, and videos)
- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.
- Monitor campaign performance, adjust targeting, and allocate budgets effectively.
- Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research and optimize content for relevant search terms.
- Monitor digital marketing metrics and key performance indicators (KPIs) to assess campaign effectiveness and ROI.
- Prepare regular reports showcasing campaign performance and recommendations for improvement.
- Collaborate with the web team to ensure the company website is up-to-date, user-friendly, and optimized for conversions.
- Implement strategies to improve website traffic, user experience, and lead generation.
- Stay updated on digital marketing trends, industry developments, and competitor strategies.
- Identify opportunities for innovation and differentiation.
- Maintain brand consistency across all digital touchpoints, ensuring a unified and compelling brand identity.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proficiency in design software (e.g., Adobe Creative Suite) Canva, and video editing tools.
- Proven experience as a Digital Marketing Executive or similar role, with a strong track record in planning and executing successful digital campaigns.
- Strong project management skills to coordinate multiple campaigns and tasks simultaneously.
- Creative thinking and the ability to conceptualize and implement innovative digital marketing strategies.
- Excellent written and verbal communication skills.
- Attention to detail and commitment to delivering high-quality work.
- Adaptability to a fast-paced, dynamic digital landscape.
- Familiarity with HTML, CSS, and web content management systems is a plus.
- Fluency in English; knowledge of additional languages is advantageous

**Job Types**: Full-time, Permanent

**Experience**:

- DIGITAL MARKETING: 1 year (required)

Application Deadline: 28/02/2024



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