Social Media Marketing
1 month ago
**Job Overview**
We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. This role involves managing our social media channels, developing engaging content, and driving brand awareness and customer engagement through effective social media strategies.
**Responsibilities**
- **Content Creation**: Develop and curate engaging, high-quality content across social media platforms, including graphics, videos, articles, and more.
- **Social Media Strategy**: Assist in developing and implementing a comprehensive social media strategy aligned with business goals to increase brand awareness, followers, and engagement.
- **Platform Management**: Manage daily posts, stories, and updates across channels such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- **Audience Engagement**: Interact with followers, respond to inquiries, and manage online reviews in a timely and professional manner to build relationships and enhance community engagement.
- **Campaign Management**: Plan, execute, and monitor paid advertising campaigns on social media platforms to maximize reach, engagement, and conversion rates.
- **Analytics & Reporting**: Track and analyze social media performance metrics to measure campaign success and inform future strategies. Provide regular reports on KPIs, such as follower growth, engagement, reach, and conversions.
- **Trend Monitoring**: Stay updated with the latest social media trends, platform updates, and emerging tools to ensure our social media strategy remains relevant and effective.
- **Collaborative Marketing**: Work closely with the marketing team to ensure consistency in brand messaging and integrate social media efforts with overall marketing initiatives.
**Qualifications**
- **Experience**: Minimum 2 years of experience in social media marketing or related field.
- **Education**: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- **Skills**:
- Strong knowledge of all major social media platforms and content creation tools.
- Proficiency in social media analytics and advertising tools (e.g., Facebook Ads Manager, Google Analytics).
- Excellent written and verbal communication skills.
- Creativity with a keen eye for design and brand alignment.
- Ability to multitask, work under pressure, and meet deadlines.
- Strong organizational skills and attention to detail.
**Job Type**: Part-time
Pay: From AED1,000.00 per month
Expected hours: No less than 4 per week
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