Digital Marketing Analyst

2 weeks ago


Dubai, United Arab Emirates VIP Group - VIP Rent A Car Full time

_**Responsibilities**:_
- Research advertising trends
- Perform detailed research based on data
- Research competitors’ pricing and products
- Decide on the appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish and experiment digital marketing content online
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor and suggest project status and budget
- Conduct market research to strategies digital marketing campaigns
- **Requirements**:_
- Bachelor’s degree in Computer science, statistics. Master is a plus.
- 3 - 5 years of work experience in strategy/business analytics/sales enabler role, having closely worked with products in an internet/e-commerce company
- Experience in e-commerce, internet, and/or digital media
- Proficient in Microsoft Excel and knowledge in SQL
- Ability to crunch heavy data, build insights and drive operational decision making
- Excellent analytical skills with a demonstrated ability to translate data and information into actionable insights and business recommendations
- Exceptional project management skills and attention to detail
- Excellent stakeholder management and communication skills
- KPIs
- Quarterly Growth
- Monthly Growth

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital Marketing Analyst: 3 years (required)



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