Social Media Manager
3 months ago
**Key Responsibilities**:
- **Content Creation and Curation**:
- Develop engaging, creative, and high-quality content (text, images, videos) for social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
- Create a content calendar to ensure consistent and strategic posting that aligns with the company’s marketing goals and brand identity.
- **Community Management**:
- Monitor social media accounts and respond to comments, messages, and mentions in a timely and professional manner.
- Engage with followers and foster relationships with the online community to build brand loyalty.
- **Strategy Development**:
- Develop and implement social media strategies to increase brand awareness, grow followers, and drive traffic to the company’s website or app.
- Stay updated with the latest social media trends, tools, and platform updates to ensure strategies remain relevant and effective.
- **Analytics and Reporting**:
- Track, analyze, and report on the performance of social media campaigns and posts using analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights).
- Use data to make informed decisions and optimize content and strategies for better performance and ROI.
- **Brand Voice and Consistency**:
- Ensure that the company’s voice, values, and tone are consistently reflected across all social media channels.
- Collaborate with the marketing and creative teams to ensure alignment with overall branding efforts.
- **Ad Campaign Management**:
- Create and manage paid social media advertising campaigns to promote posts, products, or services, increasing reach and engagement.
- Optimize campaigns based on performance metrics like click-through rates (CTR), engagement, and conversions.
- **Influencer and Partnership Collaborations**:
- Identify and collaborate with influencers, brand ambassadors, or other businesses for partnerships that align with the brand’s goals and target audience.
- **Social Listening and Trend Monitoring**:
- Monitor conversations related to the brand, competitors, and industry trends, identifying opportunities to engage and stay relevant.
- Manage potential crises and respond to negative comments or situations proactively and strategically.
**Skills and Qualifications**:
- **Creativity and Content Creation**:
- Strong creative skills for writing, graphic design, photography, and video production for social media platforms.
- **Social Media Expertise**:
- In-depth knowledge of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their algorithms, best practices, and emerging trends.
- **Analytics and Data Interpretation**:
- Proficiency in using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to track performance and identify trends.
- **Copywriting and Communication**:
- Excellent written and verbal communication skills for crafting compelling posts and engaging with the online community.
- **Project Management**:
- Strong organizational skills to manage multiple accounts, campaigns, and projects simultaneously, ensuring deadlines are met.
- **Adaptability and Problem Solving**:
- Ability to stay flexible in a fast-paced environment and pivot strategies based on platform changes or campaign performance.
- **Brand Awareness and Audience Understanding**:
- Strong understanding of target audiences and how to tailor content to different demographics or market segments.
- **Basic Graphic Design and Video Editing**:
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
**Education and Experience**:
- Bachelor’s degree in marketing, communications, public relations, or a related field (preferred).
- Proven experience managing social media accounts for brands or organizations.
- A portfolio showcasing successful social media campaigns, content, and results.
Pay: AED2,000.00 - AED6,000.00 per month
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