Business Development Manager
4 weeks ago
Key Responsibilities1. **Publisher Development**
- **Identify & Onboard Publishers**: Scout and recruit high-quality publishers to expand Vertoz’s ad network in the UAE and Middle East region. Ensure publishers align with Vertoz’s brand values and ad quality standards.
- **Maintain Publisher Relationships**: Build and maintain strong relationships with publishing partners to ensure ongoing support and mutually beneficial arrangements. Act as the main point of contact for inquiries, problem-solving, and performance discussions.
- **Optimize Monetization**: Develop strategies and collaborate with publishers to optimize ad placements, formats, and revenue yields to enhance monetization for both Vertoz and its partners.
- **Market Analysis**: Conduct regular market and competitor analysis to identify trends, emerging publishers, and new partnership opportunities.
2. **Ad Sales**
- **Business Development**: Identify, prospect, and engage new clients for Vertoz’s digital ad services in the UAE. Focus on brands, agencies, and direct advertisers in key verticals to generate ad sales.
- **Client Relationship Management**: Build and nurture strong client relationships to understand their advertising needs, provide solutions, and ensure client satisfaction.
- **Sales Strategy & Revenue Growth**: Develop and execute sales strategies that align with Vertoz’s growth objectives in the UAE. Consistently meet or exceed quarterly and annual sales targets.
- **Cross-functional Collaboration**: Work closely with internal teams including product, marketing, and account management to deliver optimal ad solutions for clients and publishers.
3. **Strategic Growth Initiatives**
- **Market Penetration**: Utilize market intelligence and networking to identify new business opportunities, emerging industries, and potential partners in the UAE.
- **Brand Building**: Act as a Vertoz brand ambassador, participating in relevant industry events, conferences, and forums to enhance visibility and establish Vertoz as a trusted digital advertising partner.
- **Reporting & Insights**: Track, analyze, and report on sales and publisher growth metrics to monitor performance and support data-driven decision-making. Utilize insights to refine strategies and improve results.
- **Feedback & Innovation**: Gather feedback from clients and publishers to drive innovation and improve Vertoz’s ad products and services to better meet market needs.
**Requirements**:
- **Experience**: 5+ years of experience in digital advertising, with a strong focus on both publisher development and ad sales. Experience in the UAE/Middle East market is a must.
- **Skills**:
- Proven track record of success in client acquisition, business growth, and revenue generation.
- Strong understanding of the digital advertising landscape, including programmatic advertising, RTB, and performance marketing.
- Excellent communication, negotiation, and relationship management skills.
- **Education**: Bachelor’s degree in Marketing, Business, or a related field. MBA or equivalent experience in advertising/media is a plus.
- **Travel**: Willingness to travel within the UAE and occasionally to other Middle Eastern countries as needed.
**Benefits**:
- **Competitive Compensation**: Base salary plus performance-based incentives.
- **Career Growth**: Opportunity to play a key role in expanding Vertoz’s market share in the UAE.
- **Culture & Team**: Work in a collaborative environment that values innovation, creativity, and entrepreneurship.
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