Associate Brand Strategy

4 weeks ago

Dubai, United Arab Emirates Majid al Futtaim Properties Full time

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

**Job Purpose**:
We are looking for a brand-obsessed individual, who wants to help build brands and develop brand strategy for new and existing brands across Majid Al Futtaim. The role will mean working with our different businesses across industries, helping to develop product/service proposition, vision, values, insights, competitive differentiation, and target audience. Extensive daily management of brand agency communication, and budgets will mean your relationship management skills will be second to none where you will be expected to be the face of the team in front of all external partners. You will also work and align in close partnership with cross functional senior marketing teams and brand councils.

The role will also involve you assisting to drive an extensive marketing capability-building agenda across the organization, ensuring we are arming our marketing community with the necessary skills to deliver great marketing that drives customer love.

You will need to help structure research requirements along the brand journey, to help create clear, data driven decisions, leveraging deep target customer and competitive landscape understanding to allow a solid base for making decisions. You will need to learn to leverage and dig through customer insights to enable decision-making around brand positioning that driving clear communication and marketing.

**Job Details - Key Responsibilities and Accountabilities**:

- Assist in development of Brand purpose, strategic equities behind the brand, brand character, and key
- differentiators with competition.
- Lead day to day relationship with brand agency.
- Lead budget management for full FY.
- Support all brand strategy requirements across the organiza tion through development of new brands and any rebranding, working closely with the businesses.
- Support all brand research requirements (brand development, tracker, brand valuation) and ensures follow[1]through action plans on findings.
- Assist in development of School of Marketing content creation (with agency as well as self-created where appropriate) and lead full operational role out for School of Marketing program.
- Support all marketing/brand capability building curriculum and agenda for training requirements in organization of all in person and remote training modules, collection, tabulation, and presentation of attendee feedback.
- Support maintenanceof the Majid Al Futtaim naming and brand architecture and leads all discussion for BU brand architecture.
- Support maintenance of both internal and external corporate brand guidelines and brand visual language
- Support maintenanceof the brand intellectual property management with legal department
- Support maintenance of the brand Mportal Brand Forum, hosting all tabled requisitions for brand creation/evolution requests
- Support maintenanceand management of a Brand Community Forum to discuss great brand work across business units, where the teams inspire each other with their work that has taken strategy into action and creates winning, innovative, and desirable brands that win hearts and minds of customers and drive customer lifetime value.

**Measure of Success - Illustrative KPIs**:

- Successfully creates strong partnerships within MAF and with external Agency Partners
- Successfully closes each FY budget without over/underspend
- Successfully deploys full School Of Marketing in person/online training calendar and Marketing Awards every year
- Exercises strong but diplomatic governanceover brands post launch through guiding brands/evaluating campaign alignment

**Other Context (if applicable)**:

- High operational discipline and day to day work organization skills
- Agile mindset with ability to quickly find simple solutions
- Individual should be open to travel in MENA region
- Strong understanding of brand governance and how to influence change

**Qualifications, Personal Characteristics and Required Background/Experience**:
**Qualifications**
- BS/BA in Business administration marketing sciences or comparable qualification in marketing
- Experience
- Professional experience: 3-5 years of brand building & management - experience in Brand Strategic Planning in a to

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