Event Marketing Executive

2 weeks ago

Dubai, United Arab Emirates Informa Markets Full time

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our five operating divisions has a distinct focus:
**Informa Connect **aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

**Informa Markets **creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

**Informa Tech** aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Our fifth division is **Global Support**, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

**Job Description**:
**The Role**

**Job Summary/Responsibilities**

To work with the Marketing Manager and wider marketing team to deliver successful marketing campaigns for a pivotal hybrid exhibition in line with agreed KPI's.

**KPIs**:

- Database growth
- Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
- Adherence to timelines and budgets
- Marketing KPI report

**Main Duties & Responsibilities**:
**PLANNING & CAMPAIGN MANAGEMENT**
- Work with the Marketing manager to deliver marketing campaigns and event websites in line with strategic objective
- Implement operational plans and ensure adherence to deadlines (including Demand gen plans, Time & Action Plans, Content Calendars, Budget Trackers)
- Create data strategy for building the Cityscape Qatar and Cityscape Bahrain Databases
- Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible
- Raise PO’s and maintain budget trackers
- Appoint and manage external suppliers
- Identify relevant audience profiles, build segments and coordinate with printer/mailing house for the delivery of direct mail campaigns whenever applicable.

**ANALYSIS & INSIGHT**
- As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
- Share relevant insights with the marketing manager to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Become part of a culture of testing and metrics-driven decision-making in the team
- Share case studies with marketers within the team, division and Informa Markets

**MARKETING EXECUTION**
- Identify target universe and key segments within target universe
- Build data using all methods available
- Send timely, relevant communications through designated mix of channels and optimize the effectiveness of these channels
- Monitor and adjust campaign activity based on performance metrics
- Build, maintain, and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites
- Optimising and updating the Cityscape Bahrain and Cityscape Qatar websites

**Qualifications**:
**What we are looking for**:

- Deadline and target driven
- Database development and growth including segmentation / advanced targeting
- Strong copywriter
- Good social media background

**Qualities needed for culture fit**
- Analytical and questioning mindset
- Fast learner and committed to personal development and growth
- Experience working in a pressurised environment
- Good verbal and written communication skills

**Skills required**
- Experience in working with databases and data selection/management software (Preferably Eloqua)
- Experience in working with CMS platforms (but coding knowledge not required) (Preferably Adobe Experience Manager)
- Experience in marketing analytics and reporting platforms (Google Analytics/Adobe Analytics or others)
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
- Proficient in the use of Canva (desirable)

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