Marketing and PR Manager

4 weeks ago

Dubai, United Arab Emirates YOOX NET-A-PORTER GROUP Full time

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations.

The Group has 4.3 million high-spending active customers globally. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world’s most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper.

To support the teams who are powering this ecosystem we have a global Corporate division consisting of departments including Legal, Finance, Marketing and Sales, Strategy, Human Resources, Central Services and PR and Communications

YNAP Middle East is now seeking a Marketing Manager to drive YNAP Middle East's growth in the region, as well as create, implement, and execute market-leading, innovative marketing campaigns across the region to ensure that YNAP meets all revenue, customer acquisition, and brand awareness objectives and maintains its position as the leading global luxury fashion retailer. You’ll harness your creativity, business, and marketing acumen to accomplish your goal: build brand awareness and heat to an increasing audience and ultimately convert them into loyal customers.

Some of the essentials for you to know are:
Location: Dubai Office

Department Size: 2

Reporting into: GM, Middle East

Besides a competitive salary, we can offer you:

- Performance bonus schemes dependent on the type of role you are in
- Our famous staff discount along with exclusive staff sales
- Annual airfare to home country
- Group Medical & Life Insurance coverage
- Flexible working
- A chance to be part of a fun and caring team that support each other

Here is a breakdown of what you’ll be doing:

- Develop and execute the ME Marketing plan to deliver overall revenue and new customer targets
- Champion the voice of the ME customers - ensure all strategies and plans across teams integrate local customers and market insight
- Work seamlessly with the HQ Team to execute global and ME campaigns with a regional focus
- Responsible for the ME Marketing and PR Calendar to ensure local actions are planned on relevant global campaigns
- Responsible for leading any local ME promo and fully localized campaigns
- Provide analysis and commentary of macro-economic climate to help shape both short and long-term growth plan
- Proactively work with both local and HQ teams to share best practices and efficiently use common resources
- Responsible for leading the discussions across ME team members and including JV team to unearth opportunities across different touchpoint.
- Create market leading partnerships through-out the region to drive new customer acquisition and revenue
- Work closely with collective team planning across social media and affiliate marketing to insure all global campaigns and new brand launches
- Work closely with Finance to plan ME forecasting and delivery of ME targets
- Drive innovative ideas/initiatives to drive customer growth and brand awareness in ME

The type of person we are looking for:

- 10+ years of marketing experience ideally gained in a luxury and/or online retail environment
- Minimum of 6 years exposure to the ME market with strong knowledge of Saudi Arabian market, Kuwait or Qatar.
- Knowledge of MENA media scene a plus.
- Creative and strategic thinker.
- Proven ability to manage and develop a team and delivery of sales results and targets
- Impeccable presentation & writing skills
- Able to work autonomously in a non-HQ environment
- Proven track record of executing the full marketing mix: media, advertising, promotions and communications both online and offline
- Resourceful, self-motivated with a can-do attitude
- Tenacious attitude with solid judgement, problem solving and decision-making skills with a soft spoken and collaborative attitude.
- Well-rounded negotiation skills
- Pro-active and willing to share ideas with the wider team
- Extremely well organized in planning with methodical, and efficient delegation of work within the team with a good dose of common sense and humor
- Confidence in taking calculated risks
- Discreet and professional with excellent communication/presentation skills
- Fluent in written and spoken English.
- Arabic language preferred but not essential
- _

Experience Level: Mid-Senior level

Workplace Type: Hybrid

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