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Social Media

4 weeks ago


Abu Dhabi, United Arab Emirates Deals Drive APP Full time

**About Us**:
**Deals Drive** is a dynamic digital platform focused on offering the best deals and offers across the UAE. We specialize in providing a wide range of discounts across dining, entertainment, beauty, fitness, and more. Our mission is to empower businesses by promoting their offers with no commission fees, helping consumers save and enjoy unbeatable value. At **Deals Drive**, we are passionate about creating exceptional experiences for both our partners and users.

**About the Role**:
**Responsibilities**:

- **Social Media Management**:

- Develop, implement, and manage our **social media strategy** across platforms such as **Facebook, Instagram, Twitter, LinkedIn**, and others.
- **Create** and schedule engaging content (posts, stories, videos) that aligns with the **Deals Drive** brand voice and resonates with our target audience.
- Monitor and analyze **performance metrics** to measure the effectiveness of campaigns and make **data-driven decisions** for optimization.
- Actively **engage with followers**, respond to inquiries, and foster a strong and positive **online community**.
- Stay updated on **social media trends** and competitor activity to identify opportunities for growth and improvement.
- **Content Creation**:

- Generate original and compelling content for all social media platforms, ensuring alignment with brand messaging and campaign objectives.
- Develop engaging graphics and multimedia content using design tools (e.g., **Canva**, **Adobe Photoshop**) to enhance social media presence.
- **SEO Optimization**:

- Conduct **keyword research** to identify high-value keywords for content optimization.
- Optimize social media content, blog posts, and website pages for **search engines** to improve organic visibility.
- Monitor SEO performance using tools like **Google Analytics**, **SEMrush**, or **Moz**, and make recommendations for continuous improvement.
- Collaborate with the **marketing team** to plan and execute campaigns across all channels, including **CRM**, social media, paid media, events, and **PR & influencer marketing**.
- Manage and maintain the **social media and marketing calendars**, ensuring timely and relevant execution of campaigns.
- Stay updated on social media algorithm changes, emerging platforms, and competitor strategies to ensure **Deals Drive** stays competitive in the market.

**What We’re Looking For**:

- Minimum of 3 years of experience in **social media and marketing**, preferably within the **leisure**, **tourism**, **hospitality**, **retail**, or **FMCG** industries.
- **Proven experience** as a **Social Media Specialist**, **SEO Specialist**, or similar role.
- Strong proficiency in **social media management tools** (e.g., **Hootsuite**, **Buffer**).
- **Solid understanding of SEO principles** and tools (e.g., **Google Analytics**, **SEMrush**, **Moz**).
- Excellent **graphic design skills**, with proficiency in **Adobe Creative Suite** (Photoshop, Illustrator, InDesign) or similar tools.
- Experience using design and editing tools such as **Canva**, **Adobe Photoshop**, or **CapCut**.
- **Fluency in English** (written and spoken) is essential.
- Ability to work **under pressure**, prioritize tasks, and meet deadlines efficiently.
- Strong **organizational skills** and attention to detail.
- Advanced skills in **Microsoft Office** (Outlook, Excel, Word, PowerPoint).
- Familiarity with **content management systems** (e.g., WordPress) is a plus.

**Benefits**:

- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative environment.
- Be a part of a growing platform and contribute to its success in the UAE market.

**Job Types**: Full-time, Permanent