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Social Media Coordinator
3 weeks ago
**Job Title**: Social Media Coordinator
**Job Summary**:
**Key Responsibilities**:
- **Content Creation**: Develop engaging, relevant, and on-brand content for social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
- **Social Media Management**: Manage day-to-day social media activities, including posting, scheduling, and monitoring across multiple platforms.
- **Community Engagement**: Interact with followers, respond to comments, messages, and inquiries in a timely and professional manner to foster community engagement.
- **Campaign Execution**: Assist in the planning and execution of social media campaigns and promotions, ensuring consistency with the brand voice and goals.
- **Analytics & Reporting**: Track, analyze, and report on social media performance, using insights to improve engagement, content, and strategies.
- **Trend Monitoring**: Stay current on social media trends, tools, and best practices to ensure that content is innovative and effective.
- **Collaboration**: Work closely with marketing, PR, and design teams to align social media content with broader marketing initiatives.
- **Brand Consistency**: Ensure brand consistency across all social media platforms in terms of tone, voice, and visuals.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
- Proven experience in social media management or digital marketing (1-3 years preferred).
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Excellent written and verbal communication skills.
- Creative with an eye for design and visual content.
- Ability to analyze and interpret data to drive improvements.
- Detail-oriented, organized, and able to manage multiple tasks simultaneously.
**Preferred Skills**:
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
- Knowledge of SEO and content marketing.
- Experience running paid social media ads and campaigns.
- Basic video editing skills for creating short-form content.
**Job Types**: Full-time, Permanent
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