Online Brand Manager
3 weeks ago
Hello, we’re L’Oréal.
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
- E-commerce Strategy: Implement and optimize the e-commerce strategy to maximize online and multichannel revenue growth.
- Online Brand Management: Build and maintain a strong online brand image through compelling content, strategic layout, and engaging promotions.
- Media Strategy: Develop and execute a comprehensive media traffic strategy to drive traffic from off-platform sources and optimize lower-funnel media campaigns to increase sales.
- CRM & Data Analysis: Develop and implement a CRM strategy to personalize the online experience, drive sales, and improve customer loyalty. Analyze data to gain insights and improve product/brand performance.
- Reporting & Analysis: Provide weekly and monthly reporting on performance, including sell-out tracking, data analysis, and recommendations for next steps.
**Key Responsibilities**:
- Build overall E-store brand image: content, layout, promotions (bundles) & story
- Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer.
- Champion the Online Brand strategy including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (LF media budget)
- Develop a clear media traffic strategy, execute & optimize for off platform traffic for each platform
- Develop an optimized lower funnel media strategy to increase sales
- Improve product/brand performance in their respective pillar by building insights through data
- Constantly work on the buyer data to improve loyalty & repurchase
- Deliver weekly reporting and update team on performance by category (sell out tracking) alongside a clear reco on next steps if needed.
- Own monthly reporting for the brand on E-com to Zone and ManCom
We Are Looking For
We are seeking a highly motivated and data-driven individual with a passion for luxury beauty and a proven track record in online brand management. You thrive in a fast-paced environment and possess exceptional collaboration and communication skills.
- Digital & Media Performance Management: You have a strong understanding of digital marketing and media performance metrics, with the ability to analyze data and make data-driven decisions.
- Problem Solving: You are a resourceful problem solver, able to identify and address challenges effectively.
- Social Commerce Activation: You are proficient in activating social commerce strategies and driving sales through social media platforms.
- Budget Management: You have experience managing budgets and allocating resources effectively.
- Data-Driven Decision Making: You have a strong analytical mindset and use data insights to inform strategic decisions.
**Required Skills / Competencies / Experience**:
- Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking
- Strong negotiation skills, data-oriented, analytical and sales budget planning skills
- Strong Operational Marketing/Digital capability of building detailed activity plans
- Collaborative and able to work between Sales & Marketing
- Media knowledge
- Experience using salesforce, magento or any other platform
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated
- A place where you can contribute to something bigger Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
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