Digital Marketing Manager

1 week ago

Ras alKhaimah, United Arab Emirates University of Stirling - RAK Campus Full time

**Overall Purpose**:
The Digital Marketing Manager will provide vision and leadership for the strategic development of the University’s digital marketing landscape, ensuring the delivery of an excellent, stimulating digital experience to all our prospect audiences. We need to provide industry-leading experience for all our audiences in a highly competitive environment where prospective students are bombarded with options, using the latest multi-channel communication innovations.

You will lead the enhancement of the institution's digital services as an expert in your field by progressively improving and promoting our all social media platforms, including user interface (UX), content, SEO, etc. Throughout all communications and channels, you will drive the brand, maximizing reputation, recruitment and reach among our key audiences. Via their content team, the post-holder will oversee the growth of core content and social strategies to enrich interaction, exercise synergies across marketing outputs, and activate potential content and social-led themes and initiatives.

Success will be measured by the development and delivery of content and social strategic plan, quality of output, audience engagement, the meeting of bespoke KPIs and analytics as well as the development of relationships internal and external to Planet One International Education Campus RAK.

**Principal Duties**:

- As a key stakeholder, directing best practices in the field of digital user experience and content through industry best practices and empirical data actively contributes to the advancement of the institution's digital strategy.
- Explore the use of market-leading innovations and advancements in multi-channel communication to keep all our audiences aware, active and linked with the institution.
- Devise strategies to drive online traffic to the University Campus website.
- Oversee the social media strategy for the University Campus.
- Devise and deliver an effective content marketing strategy, securing feedback, endorsement, and support from key stakeholders, tailored to audience, brand and key institutional themes.
- Devise the marketing-focused digital strategy, securing feedback and endorsement from key stakeholders.
- Lead material, online areas to include industry-leading digital experience and content enhancing traffic and credibility that meets the University's strategic goals, driven by analytics.
- Periodically meet with the teams to identify and manage digital content creation.
- Motivate team members to deliver excellence in everything they do.
- Drive efficiency and planning processes that will aid digital delivery, content creation and its organization.
- Developing and managing digital marketing campaigns, working closely with Student Recruitment team and third-party agencies.
- Utilizing a range of techniques including paid search and social media, SEO and PPC.
- Evaluating customer research, market conditions and competitor data
- Enhance analytic tools use and understanding, placing metrics at the heart of everything we do across digital.
- Lead analytic use and best practice approach through teams.
- Develop KPI structure for digital performance review.
- Ensure any changes in legislation or regulation are implemented or observed. Online brand management.
- Managing online brand and product campaigns to raise brand awareness.
- Review new technologies and keep the company at the forefront of developments in digital marketing and experience.
- Effective digital roadmap development and delivery that brings about effectiveness and efficiencies.
- Oversee digital campaign plans to ensure they are innovative, brand led and effective.
- Lead the development, adoption, stewardship of social media both within the marketing team and the institution.
- Provide consultation to colleagues in the creation of innovative content plans to engage audiences in a social media space.
- Play an active role in any committees and working groups where digital guidance is required. This may include working on cross University projects.
- Lend guidance on media and action plans with team, schools and key stakeholders to deliver key content in an effective and time-sensitive manner.
- Liaise with key stakeholders to devise and plan a comprehensive digital strategy (including but not limited to web, content, etc ) and subsequent plans to integrate into existing systems.
- Responsibility for planning and budgetary control of content, web, etc systems areas and budget planning and liaison with other key budget
- holders on university wide systems development and maintenance.

**PERSON SPECIFICATION**

Job Title Digital Marketing Manager

**Education / Qualifications/ Experience / Skills**

**_Essential: _**
Marketing degree or equivalent relevant experience

Experience of working collaboratively to create cohesive digital strategy.

Experience in managing websites, social media, PPC and SEO

Experience in using CRM and marketing automation p

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