Content Creator

4 months ago


Dubai, United Arab Emirates HEALTHY NEST Full time

**1. Content Strategy and Planning**
- **Set Goals and KPIs**: Define objectives (e.g., increase followers, boost engagement, drive reservations) and measure performance against these goals.
- **Research Trends**: Stay updated on industry trends and competitor activities to create relevant and timely content.

**2. Content Creation**
- **Photography and Videography**: Capture high-quality images and videos of dishes, ambiance, events, and staff. Ensure visuals are appealing and aligned with the restaurant’s brand.
- **Writing**: Craft engaging copy for social media posts, blog articles, newsletters, and website content. Focus on menu descriptions, special promotions, and behind-the-scenes stories.
- **Design**: Create visually appealing graphics and layouts for posts, ads, and other promotional materials using design tools.

**3. Social Media Management**
- **Platform Management**: Handle the restaurant’s presence on platforms like Instagram, Facebook, Twitter, and TikTok. This includes posting updates, interacting with followers, and responding to comments and messages.
- **Engagement**: Foster a sense of community by engaging with customers, encouraging user-generated content, and addressing feedback.
- **Advertising**: Run paid social media campaigns to target specific audiences and promote special offers or events.

**4. Collaboration and Coordination**
- **Work with Staff**: Collaborate with chefs, waitstaff, and management to gather content ideas and ensure accurate representation of the restaurant’s offerings.
- **Influencer Partnerships**: Partner with local influencers or food bloggers to expand reach and attract new customers.
- **Event Coverage**: Create content for special events, seasonal promotions, or new menu launches.

**5. Analytics and Reporting**
- **Track Metrics**: Monitor performance metrics (likes, shares, comments, website traffic) to evaluate content effectiveness.
- **Generate Reports**: Provide regular reports on content performance, including insights and recommendations for improvement.

**6. Brand Consistency**
- **Maintain Voice and Style**: Ensure all content aligns with the restaurant’s brand voice, style, and overall image.
- **Update Branding Materials**: Regularly update any branding materials to reflect new promotions, menu changes, or seasonal themes.

**7. Customer Interaction and Feedback**
- **Respond to Reviews**: Address customer reviews on platforms like Google and Yelp, and engage in constructive dialogue.
- **Gather Feedback**: Use surveys or direct interactions to gather customer feedback and use it to refine content strategy.

**8. Crisis Management**
- **Handle Negative Feedback**: Manage and mitigate any negative feedback or reviews by addressing issues professionally and promptly.
- **Adapt Content Quickly**: Adjust content plans in response to unexpected events or changes in the restaurant’s situation.

**9. Continuous Learning**
- **Professional Development**: Stay updated on new content creation tools, digital marketing strategies, and emerging social media trends to keep content fresh and effective

Pay: AED3,000.00 - AED4,000.00 per month

**Experience**:

- CONTENT CREATOR: 2 years (preferred)


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