Digital Product Manager

3 weeks ago


Dubai, United Arab Emirates ANAX Holding Full time

As a Digital Product Manager (Website), you will be responsible for overseeing the development, enhancement, and optimization of our website to drive user engagement, retention, and conversion.
- You will work closely with cross-functional teams, including design, development, marketing, and operations, to deliver a best-in-class digital experience that meets the needs of our players and supports our business objectives.

**Key Responsibilities**:

- Develop and execute a comprehensive website strategy aligned with business goals and user needs, including roadmap planning, feature prioritization, and resource allocation.
- Collaborate with design and development teams to define user requirements, create wireframes and prototypes, and ensure seamless user experiences across all digital touchpoints.
- Lead the implementation of website enhancements and new features, managing the full product lifecycle from concept to launch and post-launch optimization.
- Conduct regular analysis of website performance metrics, user behavior, and market trends to identify opportunities for improvement and drive data-driven decision-making.
- Work closely with marketing and analytics teams to implement and optimize conversion rate optimization (CRO) strategies, A/B testing, and personalization tactics to drive user engagement and maximize ROI.
- Stay informed about industry best practices, emerging technologies, and competitor activities related to website management, and proactively share insights and recommendations with the team.
- Collaborate with external vendors and partners as needed to support website development and maintenance activities, ensuring timely delivery and quality assurance.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Minimum of 3 years of experience in digital product management, with a focus on website management, preferably in the iGaming industry.
- Proven track record of successfully managing website projects from concept to launch, including experience with website optimization, A/B testing, and CRO strategies.
- Strong understanding of web development technologies and methodologies, including HTML, CSS, JavaScript, and content management systems (CMS) such as WordPress or Drupal.
- Experience working with cross-functional teams, including design, development, marketing, and analytics, to deliver projects on time and within budget.
- Excellent analytical and problem-solving skills, with the ability to interpret data, identify trends, and make data-driven recommendations for website optimization.
- Strong communication and interpersonal skills, with the ability to effectively collaborate with internal stakeholders and external partners.
- Passion for the iGaming industry and a desire to stay at the forefront of digital product innovation.

**About ANAX Holding**:
Kingsmen Agency is a 360 marketing and advertising management company based in the UAE. We are one of the best leading marketing management agencies in Dubai with clients & staff worldwide from Dubai to Egypt, Ukraine, Lebanon & UK. Our company provides excellent digital marketing and social media management services to various industries. We create, plan and manage top-performing digital campaigns for any business to aid growth and help achieve their goals efficiently. We provide our clients with creative content that informs, entertains, and provides value to their audiences. We strive to accelerate business growth for our clients using our mastery of digital technologies.



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