Current jobs related to Menap Digital Performance and Content Strategist - Dubai - Abbott Laboratories

  • Digital Content Strategist

    3 days ago

    Dubai, Dubai, United Arab Emirates Digital Performance Lab (DPL) Full time

    Digital Performance Lab (DPL) is seeking a talented Content Writer & Creator to help us push the boundaries of AI-driven content creation. As a creative storyteller with a passion for AI-driven content creation, you will develop high-quality written and multimedia content that captivates audiences across digital platforms.Job Description OverviewThe ideal...

  • Digital Content Strategist

    2 days ago

    Dubai, Dubai, United Arab Emirates Flow Factory Full time

    Exciting Job OpportunityJob OverviewWe are seeking a talented Digital Content Strategist to join our team at Flow Factory, a leader in AI automation. As a Content Creator, you will play a crucial role in driving our mission forward by developing innovative content projects.Key ResponsibilitiesCrafting compelling digital content and marketing campaigns to...

  • Digital Content Strategist

    2 days ago

    Dubai, Dubai, United Arab Emirates The First Group Dubai Full time

    About the RoleWe are seeking a highly skilled Digital Content Strategist to join our team in Dubai. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that drive engagement and conversion across various digital platforms.

  • Digital Content Strategist

    6 days ago

    Dubai, Dubai, United Arab Emirates Jobskey Search and Selection Full time

    Job SummaryWe are seeking a creative Digital Content Strategist to enhance our online presence. The ideal candidate will develop and manage social media strategies aligned with business goals, create engaging content, and implement tactics to increase brand awareness and customer interaction.Key Responsibilities:Develop and manage social media strategies...

  • Digital Content Strategist

    7 days ago

    Dubai, Dubai, United Arab Emirates Al-Futtaim Full time

    At Al-Futtaim, we're looking for a highly skilled Digital Content Strategist to join our team. As a Content Executive, you will be responsible for planning and executing on-site content, ensuring projects are delivered on time and meet customer expectations.Key Responsibilities:Develop and implement content strategies to engage our audienceCollaborate with...

  • Digital Marketing Strategist

    17 hours ago

    Dubai, Dubai, United Arab Emirates Performance Auto Spares Full time

    Performance Auto Spares is seeking a skilled Digital Marketing Strategist to elevate our online presence, enhance customer engagement, and drive sales.Key Responsibilities:Develop and execute comprehensive digital marketing strategies to improve website visibility and sales.Conduct thorough keyword research to identify high-value target keywords for on-page...

  • Digital Content Strategist

    4 days ago

    Dubai, Dubai, United Arab Emirates Talent Bridge HR Consultancy Dubai Full time

    Talent Bridge HR Consultancy Dubai is seeking a highly skilled Digital Content Strategist to lead the development and management of digital content across multiple platforms.About Us:We are a headhunting company specializing in executive search, providing recruitment services to clients in Dubai and beyond. Our team is dedicated to finding the best talent...

  • Digital Content Strategist

    5 days ago

    Dubai, Dubai, United Arab Emirates MDAR Food Company Full time

    Job DescriptionWe are seeking a highly skilled Digital Content Strategist to join our team at MDAR Food Company.This role involves managing the company's online presence across various social media platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and Twitter.The ideal candidate will have experience in creating engaging content, developing...

  • Digital Content Strategist

    2 days ago

    Dubai, Dubai, United Arab Emirates CHALHOUB Group Full time

    Job Description:At CHALHOUB Group, we are seeking a highly skilled and innovative Digital Content Strategist to join our team. In this role, you will be responsible for executing content strategies to enhance awareness and engagement on various digital platforms.The ideal candidate will have a strong knowledge of Adobe Creative Suite tools, including...

  • Digital Content Strategist

    5 days ago

    Dubai, Dubai, United Arab Emirates Versatile Group Full time

    Job Overview:The Versatile Group is seeking a highly skilled Digital Content Strategist to join our team. This role involves creating and implementing effective social media strategies to enhance brand visibility and engagement.Key Responsibilities:Schedule and publish engaging content across various social media platforms.Develop and implement social media...

  • Digital Content Strategist

    17 hours ago

    Dubai, Dubai, United Arab Emirates KIKO MILANO Full time

    KIKO Milano, a leading cosmetics company, seeks a talented Digital Content Strategist to drive impactful content initiatives across social channels. The ideal candidate will bring a proven track record of creating dynamic and engaging content, a creative mindset, and a hunger to learn new skills.Key ResponsibilitiesDevelop and implement content strategies...

  • Digital Content Strategist

    6 days ago

    Dubai, Dubai, United Arab Emirates Bellamyalden Full time

    We're seeking a talented Digital Content Strategist to develop high-quality, engaging content that showcases our expertise and thought leadership in AI.Key ObjectivesAs a key member of our marketing team, you'll create content that attracts and retains a clearly defined audience, drives business results, and supports our brand and marketing...

  • Digital Content Strategist

    6 days ago

    Dubai, Dubai, United Arab Emirates 1st-jobs Full time

    About the Role:We are seeking a highly skilled Digital Content Strategist to join our team at 1st-jobs.com. As a key member of our marketing department, you will be responsible for implementing content strategies across various social media platforms to engage with our target audience.Your primary objective will be to analyze engagement data, identify trends...

  • Digital Marketing Strategist

    4 days ago

    Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

    At Imfluence Digital Marketing L.L.C., we are seeking an experienced and innovative Digital Marketing Strategist to oversee the digital presence of our umbrella companies.About the RoleThis is a unique opportunity for a skilled professional to develop comprehensive social media strategies tailored to each brand under IM Media Holding.Key...

  • Digital Content Strategists

    3 days ago

    Dubai, Dubai, United Arab Emirates Bawadikji Interior Decoration Full time

    At Bawadikji Interior Decoration, we are seeking a talented Digital Content Strategist to join our team.This role involves shaping and growing our online presence through social media content creation and management.The ideal candidate will have experience in developing and implementing social media strategies.Responsibilities include creating engaging...

  • Digital Marketing Strategist

    6 days ago

    Dubai, Dubai, United Arab Emirates FIVE Hotels and Resorts Full time

    Job DescriptionFIVE Hotels and Resorts is a leader in sustainable luxury living and hospitality. We are seeking a Digital Marketing Strategist to join our marketing team and help us drive digital transformation across our portfolio of hotels and resorts.As a Digital Marketing Strategist, you will be responsible for developing and implementing multi-channel...

  • Digital Strategist

    3 days ago

    Dubai, United Arab Emirates Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we...

  • Digital Content Strategist

    6 days ago

    Dubai, Dubai, United Arab Emirates La Belle Vie Real Estate Full time

    We are looking for a talented Digital Content Strategist to maintain our social media accounts. You'll be responsible for creating engaging content, managing posts, and responding to followers.Key Responsibilities:Develop and implement a comprehensive social media strategy to align with business goals and objectives.Analyze current trends and audiences'...

  • Content Strategist

    4 weeks ago

    Dubai, United Arab Emirates Kazix Project Management Services Full time

    **Content Strategist** **Location**: Dubai Kazix Project Management Services is a pioneering communications agency specialised in Brand Reputation. We pride ourselves in identifying the most relevant media outlets and influencers to spread brand messages that reach audiences, build reputations, grow communities and generate business impact. We believe that...

  • Digital Content Strategist

    4 days ago

    Dubai, Dubai, United Arab Emirates Accor Hotels Full time

    We are seeking a highly skilled Digital Content Strategist to join our team at Accor Hotels. As a key member of our marketing team, you will be responsible for developing and implementing our content marketing strategy across various channels.The ideal candidate will have a strong understanding of online marketing concepts, strategy, and best practices. You...

Menap Digital Performance and Content Strategist

1 month ago

Dubai, United Arab Emirates Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**MENAP Digital Performance and Content Strategist Manager**

This position works out of our UAE location in Abbott Nutrition Division

**About Nutrition division**

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

As MENAP Digital Performance and Content Strategist Manager, you'll be

responsible for developing the digital content strategy and digital ecosystem (digital marketing, e comm) content for audiences across Abbott Nutrition Brand’s corporate digital, social and e-commerce platforms.
- Work with internal and external business partners to create content for digital campaigns across established and emerging platforms that drive online to offline traffic, conversion and spend
- Create digitally-driven (i.e., digital behavior, search, social listening, audience segmentation, etc.), compelling content that spans video, print and digital mediums, and balancing push and pull marketing to tell the story of Abbott Nutrition Brand
- Ensure a continuous supply of new, dynamic, and compelling content in a regulated/medical environment
- Optimizes digital performance of marketing initiatives through the development, delivery, and implementation of digital performance activities across brands. This includes the integration, monitoring and analysis of performance data, marketing activities, and other support recommendations via the marketing management team to achieve optimal levels of performance (and results).
- Leads digital media strategy development and managing investment to optimise ROI and ensure robust insights for omni-channel performance measurement (including digital, ecommerce).
- Collaborates with other functional teams (internal and external) to deploy digital programs across channels and platforms to optimize business outcomes and successfully achieve strategy.
- Identifies and implements new technology with internal stakeholders and external partners to ensure effectiveness of digital media and ROI (e.g. ad serving, digital safety/verification, etc.)

**What You'll Do**
- Responsible for all digital marketing investment across performance channels
- Continuously optimise investment allocation & deployed content to maximise conversion rates.
- Create insight-driven digital content marketing strategies for assigned Abbott Nutrition brand
- Think across various channels/platforms-from events to social to web-to create an optimal customer/consumer experience
- Working very closely with content owners (brand marketing), sharing performance insights and ensuring content is optimised with high sense of urgency to deliver continuous optimisation of conversions.
- Monitor social media, e-commerce and company website metrics.
- Improve omni-channel campaigns based on digital performance KPIs using performance measurement framework
- Create/implement new ways to promote company offerings and to reach consumers (e.g. Identify and form strategic content partnerships with key players)
- Track, analyze and report on content and campaign performance and use data to refine tactics and optimize business results
- Manage agency relationships in delivery of performance marketing programs
- Build business case(s) to increase overall marketing investment
- Provide thought leadership in paid/performance digital staying on top of industry updates and relevant business impacts, identifying opportunities to improve efficiency and adopt new marketing technologies.
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Monitor campaigns and performance, and provide insight about customer and consumer segments, opportunities and tactics to target new audiences by developing