Menap Digital Performance and Content Strategist

4 days ago

Dubai, United Arab Emirates Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**MENAP Digital Performance and Content Strategist Manager**

This position works out of our UAE location in Abbott Nutrition Division

**About Nutrition division**

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

As MENAP Digital Performance and Content Strategist Manager, you'll be

responsible for developing the digital content strategy and digital ecosystem (digital marketing, e comm) content for audiences across Abbott Nutrition Brand’s corporate digital, social and e-commerce platforms.
- Work with internal and external business partners to create content for digital campaigns across established and emerging platforms that drive online to offline traffic, conversion and spend
- Create digitally-driven (i.e., digital behavior, search, social listening, audience segmentation, etc.), compelling content that spans video, print and digital mediums, and balancing push and pull marketing to tell the story of Abbott Nutrition Brand
- Ensure a continuous supply of new, dynamic, and compelling content in a regulated/medical environment
- Optimizes digital performance of marketing initiatives through the development, delivery, and implementation of digital performance activities across brands. This includes the integration, monitoring and analysis of performance data, marketing activities, and other support recommendations via the marketing management team to achieve optimal levels of performance (and results).
- Leads digital media strategy development and managing investment to optimise ROI and ensure robust insights for omni-channel performance measurement (including digital, ecommerce).
- Collaborates with other functional teams (internal and external) to deploy digital programs across channels and platforms to optimize business outcomes and successfully achieve strategy.
- Identifies and implements new technology with internal stakeholders and external partners to ensure effectiveness of digital media and ROI (e.g. ad serving, digital safety/verification, etc.)

**What You'll Do**
- Responsible for all digital marketing investment across performance channels
- Continuously optimise investment allocation & deployed content to maximise conversion rates.
- Create insight-driven digital content marketing strategies for assigned Abbott Nutrition brand
- Think across various channels/platforms-from events to social to web-to create an optimal customer/consumer experience
- Working very closely with content owners (brand marketing), sharing performance insights and ensuring content is optimised with high sense of urgency to deliver continuous optimisation of conversions.
- Monitor social media, e-commerce and company website metrics.
- Improve omni-channel campaigns based on digital performance KPIs using performance measurement framework
- Create/implement new ways to promote company offerings and to reach consumers (e.g. Identify and form strategic content partnerships with key players)
- Track, analyze and report on content and campaign performance and use data to refine tactics and optimize business results
- Manage agency relationships in delivery of performance marketing programs
- Build business case(s) to increase overall marketing investment
- Provide thought leadership in paid/performance digital staying on top of industry updates and relevant business impacts, identifying opportunities to improve efficiency and adopt new marketing technologies.
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Monitor campaigns and performance, and provide insight about customer and consumer segments, opportunities and tactics to target new audiences by developing

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