Digital Marketing Consultant
7 months ago
**Responsibilities**:
- Collaborate with clients to understand their business objectives, target audience, and unique value proposition.
- Develop comprehensive digital marketing strategies that align with clients' goals and budget.
- Conduct thorough market research and competitor analysis to identify opportunities and trends.
- Create detailed buyer personas to guide content creation and targeting efforts.
- Provide strategic recommendations for website optimization, including SEO improvements and user experience enhancements.
- Manage and optimize pay-per-click (PPC) advertising campaigns, including keyword research, ad creation, and bid management.
- Develop and oversee social media marketing strategies across various platforms, focusing on engagement and brand awareness.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven recommendations for optimization.
- Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies.
- Provide regular reports and presentations to clients, outlining campaign performance and results achieved.
- Collaborate with internal teams and external partners to ensure consistent brand messaging and a cohesive online presence.
- Stay informed about changes in digital marketing regulations and compliance requirements.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Proven experience (X+ years) as a Digital Marketing Consultant or similar role.
- Demonstrated track record of creating successful digital marketing strategies and achieving measurable results for clients.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and presentation skills, with the ability to explain complex digital marketing concepts to non-technical stakeholders.
- Creativity and a passion for staying current with industry trends and emerging technologies.
- Strong project management skills and the ability to handle multiple clients and campaigns simultaneously.
- Professional certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
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