Content Writer/copywriter

2 days ago


Dubai, United Arab Emirates GIOVANNI Full time

**Job Title**: Content Writer/Copywriter

**Job Location**: Dubai

**Job Summary**:
The Content Writer/Copywriter is responsible for creating compelling, clear, and persuasive content that aligns with the brand’s voice and engages the target audience. This role involves writing various types of content, including product descriptions, blog posts, marketing copy, newsletters, and social media content, with a strong focus on driving brand awareness and conversions.

**Key Responsibilities**:
Content Creation:

- Craft unique and persuasive USPs (Unique Selling Propositions) for various products and services.
- Develop compelling marketing messages that resonate with the target audience.

Research:

- Conduct thorough research on industry-related topics to ensure content is accurate, relevant, and up-to-date.
- Stay informed about competitors’ activities, emerging trends, and best practices in content writing and marketing.

SEO Optimization:

- Implement SEO best practices to ensure content is optimized for search engines.
- Research and incorporate relevant keywords into content to improve search engine rankings.

Editing & Proofreading:

- Review and edit content for grammar, punctuation, style, and accuracy.
- Ensure all content is consistent with the brand’s voice, tone, and style guidelines.

Collaboration:

- Work closely with the marketing team, graphic designers, and product managers to ensure cohesive and effective content across all channels.
- Collaborate with other writers and editors to refine content and develop new ideas.

Content Strategy Support:

- Assist the Content Manager in developing content strategies and editorial calendars.
- Contribute ideas for content campaigns and initiatives to support marketing goals.

Performance Tracking:

- Monitor and analyze content performance metrics, such as engagement, traffic, and conversion rates.
- Make recommendations for content improvements based on performance data.

**Qualifications**:

- Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
- 5 years of experience in content writing or copywriting, preferably within a retail marketing or advertising environment.
- Proven ability to write clear, engaging, and persuasive content for various platforms.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization techniques.
- Ability to research and write on a wide range of topics.
- Proficiency in content management systems (CMS).
- Excellent time management and organizational skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for storytelling.
- Attention to detail and commitment to quality.
- Strong communicator and collaborator.
- Ability to work under pressure and meet tight deadlines.

Additional Requirements:

- Portfolio of published work demonstrating writing skills and versatility.
- Familiarity with digital marketing tools and social media platforms is a plus.

Application Question(s):

- Immediate Joiners Only



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