Social Media Coordinator

3 weeks ago


Dubai, United Arab Emirates MyGolf Dubai Full time

**Key Responsibilities**:
We are seeking a talented and creative Social Media Coordinator with expertise in managing social media platforms, executing paid advertising campaigns, and optimizing search engine marketing (SEM) activities. This role offers an excellent opportunity to contribute to our brand's online presence, engage with our target audience, and drive business growth through effective digital marketing strategies.

**Social Media Management**:

- Develop and implement social media strategies to enhance brand visibility, engage with the target audience, and generate leads.
- Create and curate compelling content for social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement, increase followers, and build brand loyalty.
- Monitor and manage social media accounts, responding to comments, messages, and inquiries in a timely and professional manner.
- Track and analyze social media metrics, providing insights and recommendations for continuous improvement.

**Paid Advertising / SEM Campaigns**:

- Plan, execute, and optimize paid advertising campaigns on various platforms, such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Conduct thorough audience research and segmentation to target the right audience and maximize campaign effectiveness.
- Create engaging ad copy and visuals that align with brand guidelines and resonate with the target audience.
- Monitor campaign performance, analyze key metrics, and make data-driven adjustments to improve campaign ROI.
- Conduct keyword research to identify relevant search terms and optimize website content accordingly.
- Manage and monitor pay-per-click (PPC) campaigns, including bid management, ad copy creation, and ongoing optimization.
- Analyze SEM data and provide regular reports on campaign performance, highlighting key insights and recommending actionable improvements.

**Content Creation and Collaboration**:

- Collaborate with internal stakeholders, including the marketing team and senior management, to develop high-quality content for social media and paid advertising campaigns.
- Generate creative ideas for content, including images, videos, infographics, and blog posts, to engage and attract the target audience.
- Ensure all content adheres to brand guidelines and maintains a consistent tone of voice across platforms.

**What we require**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (2-3 years) working as a Social Media Coordinator or similar role, with a focus on managing social media platforms, paid advertising campaigns, and SEM activities.
- In-depth knowledge of social media platforms, paid advertising platforms (e.g., Google Ads, Facebook Ads Manager), and SEM tools (e.g., Google Analytics, Google Search Console).
- Strong understanding of digital marketing best practices and current trends.
- Proficiency in content creation, including copywriting and basic graphic design skills.
- Excellent analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong communication and interpersonal skills to collaborate with cross-functional teams.
- Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines.

**Salary**: AED4,000.00 - AED6,000.00 per month

Application Question(s):

- What is your notice period?

**Experience**:

- Social Media: 2 years (required)
- Paid Ads: 1 year (required)

Application Deadline: 25/11/2023



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