Digital Marketing Expert
3 days ago
We are looking for a Digital Marketing Expert to lead and work with the marketing team to develop marketing strategies, implement marketing plans, oversee all digital media channels, and run effective digital campaigns.
**RESPONSIBILITIES**
- Will be responsible for the digital marketing campaigns from ideation to execution.
- Measure and report the performance of all digital marketing campaigns, and assess against goals
- Should have hands-on experience with Google Analytics - be able to analyze conversions
- Maintain digital dashboard of several different accounts
- Create and maintain online listings across e-commerce platforms
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies for digital
- Plan, execute, and measure experiments and conversion tests
- Setting up and optimizing Google Ads
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
**WHAT WE EXPECT FROM YOU**
- The minimum Qualification should be a Graduate (4 yrs degree). Preference for Masters.
- 06 to 08 years of working experience
- Skills in or good knowledge of creative content and designing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Hands-on working experience on platforms like HubSpot, Salesforce, MailChimp, Zoho, etc.
- Excellent knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints - only for the use of effective SEO with the right URLs and Metatags
- Up to date with the latest trends and best practices in online marketing and measurement
- Excellent interpersonal & communication skills.
- Must have an experience in paid and organic marketing
**WHAT WE ARE OFFERING**
- Flexible working hours
- Hybrid work model for your better work-life balance
- Work experience in a global market
- International traveling opportunity with complete accommodation
- Yearly performance appraisals and increments
- Performance-based bonuses
Ability to commute/relocate:
- Karachi: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- Are you familiar with Google Ads? Discuss in brief
- Which digital marketing tools you have been using in past years? (Kindly list down)
- What is your current salary package in AED? (You need to summit last 3 months salary slip at final step)
- What is your expected salary package in AED?
**Education**:
- Master's (preferred)
**Experience**:
- Digital Marketing: 6 years (required)
**Language**:
- English (required)
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