E-commerce Marketing Manager

2 weeks ago


Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

**Role Purpose**:
Reporting to the E-Commerce Director Africa Middle East, the eCom Marketing Manager is responsible for ensuring the Africa Middle East (AME) unit performs at its highest possible potential of the eCommerce Formula. By ensuring a seamless user experience from digital content to customer eventing, and promotional mix, maximizing conversion along the lower funnel while ensuring consistency from upper to lower funnel.

**Main Accountabilities**:

- Responsible for development and implementation of all Search Engine Optimized eCommerce content, driving conversion and brand equity.
- Manages external content agency teams and eCom dashboard tools, tracking of search rankings, content integrity, and ratings and reviews.
- Works closely with the eCommerce Performance Marketing Manager to provide targeting insights, set up A/B testing, and launch performance initiatives for both events and BAU.
- Ensures consistent user experience (UX) from upper funnel to lower funnel and maps out the journey - pre and post every campaign.
- Proactively tracks and recommends the following adjustments/ improvements to the eCommerce Performance Marketing & Commercial Managers.
- Adjustments to creative and Call to Action.
- Adjustments to promotions.
- Adjustments to search word strategy and buying.
- Adjustments to Display targeting strategy and buying.
- Adjustments to event and visibility investments.
- Ensures that 6Ps are at 100% - Product, Placement, Price, Promotion, Perfect ePage and Performance.
- Owner of the eCommerce Growth Formula, acting as the key integrator of performance marketing and commercial.
- New Launch Tracking: sets up detailed new launch/ relaunch tracker by country and by account to manage timely launch and full funnel activation.

**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf



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